As Product Director of Banking Engagement at Crypto.com, you bridge the gap between Trading and Banking. Your mission is to provide the real-world utility that turns active traders into primary banking users, positioning the platform as their central cash liquidity engine. By unifying fiat and stablecoin balances into a seamless neobank experience, you drive the ecosystem-wide "Primary Account" status.
What you'll do
- Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI
- Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility
- Establish a world-class experimentation culture within your team, relentlessly testing hypotheses around onboarding, activation, and retention to drive incremental growth
- Foster the use of AI tools within the PM and design teams to accelerate the build-measure-learn loop and drive process efficiency
- Own the end-to-end banking onboarding experience, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users
- Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features
- Partner with Engineering, UX, and Legal/Compliance to evolve the collaboration model and ensure the Banking segment ships high-quality products at an elite fintech pace
- Lead and mentor a squad of 2–3 PMs, instilling a customer-obsessed and data-driven mindset across the organization
What you bring
- 7–10+ years of product leadership at high-growth consumer fintechs, neo-banks, or digital marketplaces, with a proven track record of driving user activation and engagement
- Deep experience with high-frequency A/B testing and managing products through a rigorous data-driven lens
- Strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX
- Exceptional structured thinking and communication skills; ability to break down a multi-year vision into clear, actionable, and measurable milestones
- Daily use of AI tools to move faster and drive team efficiency; excitement about the benefits of modern prototyping
- Understanding of financial metrics such as deposit retention and cross-selling value in a financial ecosystem
Nice to have
- A strong grasp of the neo-banking and payments landscape across the US and Europe, including rails, user expectations, and regulatory frameworks
What we offer
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including birthday and work anniversary bonuses
- Flexible work hours and hybrid or remote work setup
- Internal mobility program offering diverse career alternatives
- Crypto.com Visa card provided upon joining
About Crypto.com
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs.