As a B2B Marketing Manager at BeInCrypto, you'll drive revenue growth by optimizing outbound email campaigns, commercial packaging, and newsletter performance. You'll build scalable marketing systems, directly impact pipeline generation, and shape how BeInCrypto, one of the leading crypto media platforms globally, monetizes its audience of institutional traders, policymakers, and market infrastructure teams.
What you'll do
- Design, build, and continuously optimize multi-touch outbound email sequences across different buyer personas (crypto-native, institutional, event-driven), using A/B testing and performance insights
- Create and package high-converting sales materials, including one-pagers, pitch decks, pricing sheets, and objection-handling frameworks
- Own BeInCrypto's newsletter portfolio end-to-end, from strategy and segmentation to production, sponsored placements, and performance optimization
- Analyze performance across newsletters, outbound campaigns, and partner activities; identify trends and drive continuous improvements based on data
- Own Sales CRM hygiene and pipeline visibility by running regular audits, identifying stalled or at-risk deals, and ensuring clear processes, data quality, and lead routing
What you bring
- At least 2 years of experience in marketing roles in crypto or traditional finance and fintech-connected companies
- Fluency in English
- Hands-on experience building and launching email campaigns, with a strong understanding of deliverability, segmentation, A/B testing, and optimization
- The ability to write clear, persuasive B2B copy across email sequences, LinkedIn outreach, sales materials, and newsletters
- Experience with email automation tools such as Customer.io or Instantly
- A solid understanding of crypto and blockchain
- Full ownership of your work, proactively identifying gaps, solving problems, documenting processes, and continuously improving outcomes
- Strong organizational skills and the ability to manage multiple workstreams independently
- A focus on solutions and results rather than just identifying problems
Nice to have
- Experience working in financial digital media
- Some exposure to TradFi concepts
- A formal education in marketing
What we offer
- 100% remote work with no location restrictions
- Flexible working hours with no time tracking and no mandatory meetings outside your timezone
- Paid time off
- Support for personal branding and industry visibility
- Access to major crypto and fintech events around the world
- Internal learning programs, masterclasses, and knowledge sharing
- Clear goals, measurable outcomes, and a data-driven culture where your work has a visible business impact
About BeInCrypto
BeInCrypto is an independent financial intelligence organization providing rigorous, verified reporting on digital assets and institutional adoption of blockchain technology. Operating a globally distributed newsroom across 26 regional correspondent desks in 50+ countries, BeInCrypto bridges traditional finance and crypto ecosystems with institutional-grade insight and is an official media partner of industry-leading conferences including Token2049, EthCC, Blockchain Weeks, and Proof of Talks.