CMO(Chinese Speaking)

As CMO at CoinW, you develop and execute the global brand strategy for a Web3 exchange, enhancing its brand influence, trustworthiness, and industry voice. You lead cross-functional marketing teams and drive user growth across key markets while maintaining alignment with Web3 innovation and strict regulatory compliance.

What you'll do

• Develop and execute a global brand strategy to enhance the exchange's brand influence, trustworthiness, and industry voice in Web3. Manage brand positioning, visual systems, and communication tone to align with Web3's innovative spirit and compliant financial attributes.
• Design and optimize user growth models and lead key market campaigns, including new market entry and product launch promotions. Develop precise marketing strategies for different Web3 user segments (retail investors, institutional investors, developers) to increase conversion rates and lifetime value (LTV).
• Monitor Web3 industry trends and rapidly adjust marketing strategies to seize emerging opportunities.
• Coordinate branding, growth, product marketing, public relations, social media, and content marketing teams to establish efficient collaboration. Work closely with product, technology, and compliance teams to ensure marketing strategies align with business goals and regulatory requirements.
• Develop regional marketing strategies for North America, Europe, and the Asia-Pacific region. Manage local partners including KOLs, media, and communities. Ensure marketing content complies with cultural, linguistic, and regulatory requirements of different regions, including KYC/AML advertising restrictions.

What you bring

• Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields.
• At least 8 years of marketing experience, including at least 3 years in a CMO or senior marketing management position.
• Deep Web3 industry experience, such as working in Web3 digital asset exchanges, DeFi protocols, NFT platforms, or Web3 infrastructure companies. Familiarity with exchange operating models, user profiles, and compliance frameworks.
• Demonstrated success leading overseas market expansion, especially in North America, Europe, and Southeast Asia. English as your working language.

About CoinW

CoinW is a Web3 digital asset exchange operating globally with a focus on regulated financial compliance.