Commercial Director, AU
What marketing roles in crypto pay
29 salaries · our own dataMost marketing roles in crypto pay between $133k and $225k, with a median of $186k.
As Commercial Director at OKX, you lead the next phase of the crypto exchange's growth in the Australian market. You own the commercial growth agenda end-to-end, translating market and customer insights into actionable strategies, developing new growth channels and strategic partnerships, and driving go-to-market initiatives that accelerate customer acquisition, engagement and trading activity. This is a builder role where you operate strategically while remaining execution-oriented, creating the commercial playbook and building the capabilities required to scale.
What you'll do
- Develop and execute the commercial strategy and roadmap for Australia, with clear accountability for market share, active customers, trading volume, revenue and brand recognition
- Identify the highest-impact growth opportunities across customer segments, products, channels and partnerships, providing strong local market and customer insights
- Establish clear commercial priorities, KPIs and operating rhythms, continuously reviewing performance and reallocating resources toward the highest-impact opportunities
- Develop and execute strategies to accelerate customer acquisition, activation, engagement, retention and trading activity
- Identify opportunities to strengthen OKX's positioning and competitive differences in Australia
- Build scalable commercial models and growth channels rather than relying solely on short-term campaigns or individual relationships
- Work closely with Marketing, Product and Growth teams to improve customer journeys, propositions and conversion across the funnel
- Own the commercial go-to-market strategy for major products, services and market initiatives in Australia
- Develop compelling local value propositions and determine the right customer segments, channels, partnerships and activation strategies
- Work cross-functionally with Product, Marketing, Compliance, Operations and Customer Support to translate go-to-market strategies into executable plans
- Identify, evaluate and structure strategic partnerships that can materially accelerate OKX's growth and market presence in Australia
- Explore new distribution channels and ecosystem opportunities that extend OKX's reach beyond traditional crypto acquisition channels
- Partner closely with Compliance, Legal and Risk teams to ensure commercial strategies and market initiatives are developed within applicable regulatory requirements
What you bring
- 10+ years of experience across commercial strategy, business development, growth, partnerships or related roles, with meaningful leadership responsibility
- A strong track record of building or materially scaling a business, market or commercial function, ideally within crypto, fintech, trading, brokerage, financial services or another highly competitive digital and regulated business
- Demonstrated ability to drive measurable commercial outcomes including market share, active customers, trading volume, revenue and brand recognition
- A strong understanding of the Australian market, with the ability to identify local customer behaviours, competitive dynamics and growth opportunities
- Strong commercial judgement with the ability to move between strategy and hands-on execution
- Proven experience developing go-to-market strategies and translating them into successful market execution
- Demonstrated ability to originate, structure and negotiate strategic partnerships and commercial arrangements
- Strong analytical capabilities and comfort using data to diagnose performance, prioritise opportunities and make commercial decisions
- Excellent communication, negotiation and stakeholder-management skills, including the ability to influence senior stakeholders in a global matrix organisation
- Comfort operating in an entrepreneurial, fast-moving environment where priorities evolve quickly and leaders are expected to build rather than simply manage
- A genuine interest in blockchain technology, digital assets and the evolution of financial markets
Nice to have
- Experience at a crypto exchange or platform, with a strong understanding of crypto trading products, customer segments and market structure
- Experience in trading, brokerage, derivatives, fintech or other transaction-driven businesses where commercial success is measured through customer trading activity and AUM
- Existing relationships across Australia's crypto, fintech, institutional, payments or broader financial-services ecosystem
- Experience working across global and cross-cultural teams, particularly within an international technology or financial-services organisation
- Familiarity with Australia's regulatory environment for digital assets and financial services
- A degree in Business, Finance, Economics or a related discipline
What we offer
- Competitive total compensation package
- Learning and development programs and education subsidy for your growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
About OKX
OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications (dApps), as well as a trusted brand for hundreds of large institutions seeking access to crypto markets. OKX is part of OKG, a group bringing the value of blockchain to users worldwide through products including OKX, OKX Wallet and OKLink.
