Content, Branding, Social Media & SEO Specialist

As a Content, Branding, Social Media & SEO Specialist at Binance, you own the local voice for one of the world's most recognised crypto brands across the Philippines and wider Southeast Asia. You'll shape how Binance shows up on TikTok, X, and Google in a fast-moving region, turning that presence into measurable audience and organic growth. This is a hands-on, high-visibility role where your work ships in-market within days, not quarters.

What you'll do

• Build localised content across social, campaigns, blogs, and marketing collateral written to resonate with a Philippine audience, not translated at it.
• Own local social channels (Facebook, X, Instagram, TikTok and beyond) end to end: content calendars, campaigns, community engagement, and trend response.
• Grow organic search performance through keyword research, on-page optimisation, and content that ranks, coordinating with regional SEO teams on strategy.
• Protect brand consistency, ensuring every asset carries the right message and visual identity across Southeast Asian markets.
• Partner with regional marketing on Southeast Asian market campaign execution, branding activities, and product launches.
• Measure and report on content, social, SEO, and campaign performance, turning the numbers into clear recommendations.

What you bring

• 2 to 4 years in content marketing, social media, branding, or SEO, either agency or in-house.
• Bilingual fluency in English and Tagalog to coordinate with overseas partners and stakeholders.
• Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
• Working knowledge of SEO tools and Google Analytics, and practical understanding of content optimisation.
• Comfort reading performance reports and deciding what to change based on data.
• Self-directed and able to move independently without a full team around you.

Nice to have

• Interest in or exposure to crypto, blockchain, or Web3.
• Prior experience working across multiple Southeast Asian markets.

What we offer

• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).
• Opportunities for career growth and continuous learning.

About Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access worldwide.