Copy of Sr. Product Marketing Manager, Government
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59 salaries · our own dataMost product roles in crypto pay between $160k and $246k, with a median of $196k.
As Senior Product Marketing Manager for the Public Sector at Chainalysis, you own how Chainalysis shows up in the market to government buyers spanning law enforcement, intelligence agencies, regulators, and tax authorities. You will shape Chainalysis intelligence, data, products, AI capabilities, and services into a differentiated customer story that connects to real workflows, urgent problems, and mission outcomes. This is a role for a strong marketer and exceptional writer who can take complex capabilities and fuzzy customer problems and shape them into sharp positioning, persuasive narratives, and practical tools that sellers and customers actually use.
What you'll do
- Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and why you are meaningfully different from competitors.
- Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators, and tax specialists.
- Create narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
- Own public-sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams.
- Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
- Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
- Shape customer-facing value narratives for pricing, packaging, and usage-based commercial models, including business cases, operational value, and mission impact.
- Bring a customer lens to product and market decisions by explaining how capabilities advance the customer's mission, not just what they do.
- Produce strategic content that moves government opportunities forward: first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.
- Partner with Product, Product Marketing, GTM, and Enablement teams to scale the strongest narratives into field tools and enablement.
- Bring customer, field, partner, and competitive insight back into positioning, converting market evidence into credible stories, and building repeatable use cases.
What you bring
- 5-8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience marketing to public-sector customers across law enforcement, intelligence, regulatory, or tax functions.
- A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem, not simply content that fills a library.
- Exceptional writing and editorial judgment: you can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging, and you know the difference between jargon and precision.
- A strong understanding of public-sector buying journeys, decision-making processes, and mission-oriented sales motions.
- The ability to connect technical capabilities to mission and operational value for both executive buyers and hands-on users.
- A collaborative self-starter, comfortable working across R&D, Sales, technical, and revenue teams and senior leaders to drive ambiguous, multi-stakeholder work forward independently.
Nice to have
- Experience with blockchain, digital assets, or crypto-native financial infrastructure.
- Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
- Familiarity with consumption- or usage-based pricing and packaging.
- Familiarity with investigative, intelligence, national-security, regulatory, or tax use cases for intelligence and technology, and the policy developments shaping digital-asset markets.
About Chainalysis
Chainalysis is the blockchain data platform that connects the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence. The mission is to build trust in blockchains while blending safety and security with a commitment to growth and innovation.
Context for this role
From the live jobs we track on CryptoJobsHQ, updated daily.
Chainalysis has 40 open roles on CryptoJobsHQ: 16 in Security, 6 in Engineering and 4 in Product. 73% are fully remote, most of the rest in the US and the Netherlands. 6 were posted in the last 7 days.
All 40 Chainalysis roles →1,723 Infrastructure roles are open across crypto right now.
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