
As Country Manager and Wealth Lead at Blockchain.com, you own the Singapore growth agenda with a particular focus on expanding the wealth and High-Net-Worth Individual (HNWI) segment, growing the retail user base, strengthening local brand presence, and building deep relationships with the most valuable clients. This is a hands-on role where you move seamlessly between setting market strategy, developing HNWI relationships, building local key opinion leader and content programs, executing partnerships, and personally driving events and on-the-ground activations.
What you'll do
- Develop and execute the growth strategy for Singapore, with a particular focus on the wealth and HNWI segment.
- Grow the local retail user base while building a strong and sustainable pipeline of HNWI and high-value clients.
- Identify, test, and scale the most effective acquisition and engagement channels, including content, key opinion leaders, partnerships, product-led growth, referrals, communities, events, and on-the-ground activations.
- Develop initiatives specifically designed to attract and convert sophisticated crypto investors and high-value users.
- Take ownership of local growth targets and continuously optimize initiatives based on measurable commercial outcomes.
- Develop and nurture trusted relationships with HNWIs, sophisticated investors, crypto-native clients, and other top-tier users in Singapore.
- Proactively source, engage, and convert new high-value clients through personal networks, referrals, events, partnerships, communities, and targeted acquisition strategies.
- Build a deep understanding of client needs, behaviours, portfolio considerations, pain points, and expectations.
- Serve as the internal champion for Singapore's HNWI clients, ensuring their feedback and needs are represented across the company.
- Work with product and central teams to turn client insights into new products, features, services, and commercial opportunities.
- Own and execute Singapore events, activations, content, key opinion leader, and community strategy.
- Build relationships with relevant crypto key opinion leaders, creators, communities, founders, investors, partners, and ecosystem participants.
- Identify local conversations and market trends where Blockchain.com should have a meaningful presence.
- Develop locally relevant content and campaigns that strengthen positioning with both retail and HNWI audiences.
- Personally drive execution where required, from identifying the opportunity and developing the concept to being on-site and ensuring the activation delivers results.
- Consistently create opportunities to engage, acquire, and convert new top clients.
- Partner closely with central growth, marketing, product, commercial, and other teams to deploy global campaigns effectively in Singapore.
- Localize central initiatives to ensure messaging, channels, partnerships, content, and execution resonate with the Singapore market.
- Surface local market intelligence, competitor developments, crypto trends, client feedback, and commercial opportunities to central teams.
- Coordinate cross-functionally to remove blockers and ensure Singapore initiatives are executed quickly and effectively.
- Be the voice of the Singapore market internally, working closely with central growth, product, marketing, and commercial teams to ensure global initiatives translate into meaningful local growth.
What you bring
- Strong experience working at a crypto or digital asset company, ideally in a growth, country management, commercial, wealth, VIP, institutional, partnerships, or senior client-facing role.
- Deep understanding of the crypto industry, digital asset products, customer behaviours, and competitive landscape.
- Demonstrated ability to acquire, manage, and build trusted relationships with HNWI and high-value clients, ideally within crypto.
- Professional fluency in both English and Mandarin, including the ability to conduct sophisticated commercial and client conversations in Mandarin.
- Strong understanding of the Singapore market and the local crypto and wealth ecosystem.
- Proven ability to drive growth through a combination of content, key opinion leaders, partnerships, communities, events, referrals, product-led growth, and direct relationship building.
- Highly commercial and outcome-oriented, with a strong instinct for identifying opportunities and converting them into measurable growth.
- Exceptional relationship-building skills and the ability to develop credibility quickly with sophisticated and high-value clients.
- Comfortable operating both strategically and tactically, able to develop market strategy and then personally execute the event, partnership, campaign, or client meeting required to make it happen.
- High ownership, speed, resourcefulness, and bias toward action.
- Strong cross-functional skills and the ability to work effectively with globally distributed central teams.
Nice to have
- Existing relationships across Singapore's HNWI, crypto, investor, key opinion leader, community, or broader wealth ecosystem.
What we offer
- Full-time salary based on experience and meaningful equity in the company.
- Role based in the Singapore office with mandatory in-office presence four days per week.
- Work from Anywhere Policy allowing remote work from anywhere in the world for up to 20 days per year.
- Budgets for learning and professional development.
- Unlimited vacation policy.
- Apple equipment.
- Flexible work culture.
About Blockchain.com
Blockchain.com is a trusted and fast-growing global crypto company that helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, it has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
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