As a Crypto KOL Manager at MEXC, you will build and scale MEXC's global top-tier English-speaking influencer ecosystem. This role focuses on long-term strategic partnerships with high-impact creators, opinion leaders, and media figures in the crypto space. You will shape MEXC's global brand strategy through influencer sourcing, partner design, and relationship management, with an emphasis on in-house influencer resources and execution efficiency.
What you'll do
- Build and manage a global, top-tier English-speaking influencer matrix covering core crypto verticals such as trading, macro, on-chain data, decentralized finance, memes, and emerging narratives
- Leverage existing influencer and creator resources to accelerate collaborations, reducing acquisition costs and timelines
- Design long-term influencer collaboration models including monthly subscriptions, ambassador programs, co-branded events, and exclusive content
- Plan and execute global brand campaigns with KOLs on X (Twitter), YouTube, Telegram, podcasts, newsletters, and other major channels
- Coordinate closely with brand, content, PR, and regional teams to ensure consistent messaging and campaign delivery
- Track and analyze influencer performance including reach, engagement, content quality, and brand enhancement to continuously optimize collaboration efficiency
- Represent MEXC in communicating with external creators and maintaining high-level influencer relationships
What you bring
- 3+ years of experience in influencer marketing, brand partnerships, or business development, preferably in crypto, Web3, fintech, or technology
- A strong existing global network of English-speaking crypto KOLs at mid-to-senior level with proven collaborations
- In-depth understanding of the global crypto culture, narratives, and creator ecosystem
- Fluent English (written and spoken)
- Strong communication, negotiation, and project management skills
- A results-oriented mindset with sensitivity to brand tone and long-term value
- Familiarity with brand-level key performance indicators such as share of voice, brand enhancement, campaign reach, and engagement quality
- Ability to independently drive projects from strategy to execution
Nice to have
- Experience using global exchanges, Web3 protocols, or top-tier crypto media
- Additional language skills beyond English
What we offer
- Ownership and the freedom to take initiative, lead projects, and contribute ideas that shape how the platform is built and improved
- Regular internal training programs, knowledge-sharing sessions, and learning initiatives where you can develop new skills and share your expertise
- A voice in shaping which proposals move forward, with meaningful contributions recognized and rewarded
- Room to grow as a rapidly expanding global exchange where roles evolve quickly and individuals often expand their scope and take on greater responsibilities
- Global collaboration working with colleagues across different regions and cultures on a platform used by millions of users worldwide
About MEXC
Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. The platform is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens, with services including spot trading, derivatives, staking, and digital asset products for retail and institutional users.