Crypto Loan Growth Manager

As a Crypto Loan Growth Manager at Bybit, you own loan operations end-to-end across Crypto Loan, UAT Loan, and INS Loan products. You lead the campaigns engine, run the collateral listing and delisting program with Risk, and translate competitive intelligence into concrete parameter and pricing changes. You ship reliably, read the data, and lead a small team within one of the world's leading cryptocurrency exchanges serving over 80 million users.

What you'll do

• Set quarterly campaign strategy, calendar, mechanics, budgets, and terms; localize campaigns with regional teams.
• Orchestrate campaign execution across Product, Design, and CRM (landing pages, push/email, banners).
• Own user acceptance testing for campaign logic, including rates, LTV tiers, rewards, and attribution.
• Measure and optimize key metrics: eFTD, active borrowers, AUM, ARPU, and CAC/ROI; publish weekly dashboards and post-mortems.
• Chair the cross-functional collateral listing and delisting workflow from intake through approval to rollout.
• With Risk, Treasury, Compliance, and Legal, propose and calibrate parameters: initial and maintenance LTV, haircuts, borrow caps, interest rates, and regional restrictions.
• Manage change management for collateral launches: staging verification, production checks, announcements, and API/documentation updates.
• Monitor collateral performance post-launch through alerts and circuit breakers; lead incident response and rollback when needed.
• Build data-backed proposals for pricing, LTV automation, and liquidation thresholds in alignment with credit risk.
• Coordinate with Treasury and capital markets to optimize internal liquidity and cost of funds for promotions and new collaterals.
• Maintain audit-ready records of parameter approvals and historical changes.
• Maintain a competitive rate and rules tracker for Binance, OKX, Bitget, and top regional players, documenting their rates, LTVs, VIP tiers, promotions, liquidation logic, and supported assets.
• Produce monthly competitive briefs with concrete, actionable recommendations; drive parameter updates, promotional angles, and new asset candidates.

What you bring

• 5-8 years of experience in crypto, fintech, exchange operations, or lending.
• Proven track record shipping multi-team launches (campaigns or collateral listings) with rigorous UAT.
• Strong data skills: proficiency in Excel or Sheets, working SQL (BigQuery or MySQL) for self-serve analysis, and familiarity with dashboard tools (Looker, Metabase, or Tableau).
• Solid understanding of lending mechanics: LTV and haircuts, liquidation mechanics, collateral valuation, and regional restrictions.
• Ability to influence cross-functionally with Risk, Treasury, Product, Compliance, and Legal teams.
• Clear written communication; fluent in English and Mandarin.

Nice to have

• Hands-on experience with collateral onboarding and offboarding, and pricing playbooks.
• CRM and A/B testing experience (Braze or Iterable); Python for ad-hoc analysis.
• Familiarity with KYC/AML frameworks and public announcements and API documentation processes.

What we offer

• Study Growth Fund to support your professional development and continuous learning.
• Regular internal team-building activities, workshops, and events.
• Work alongside a diverse, international team across the globe.
• Opportunities for career advancement and growth within a rapidly expanding global company.
• Internal mobility and job opportunities to build your long-term career path with us.

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.