Digital Growth Manager

As a Digital Growth Manager at BtcTurk MENA, you build and lead the growth engine across the UAE and GCC, owning acquisition, activation and retention. BtcTurk, the group behind Turkey's first cryptocurrency exchange serving over 6 million users, is expanding into the region, and you drive efficient, data-driven and sustainable growth from day one.

What you'll do

• Develop and execute the digital growth strategy for the UAE and GCC markets across acquisition, activation, engagement and retention
• Own growth targets and key metrics including CAC, conversion, payback and retention, along with the paid acquisition budget
• Manage and optimise acquisition channels, including paid search, paid social, programmatic, app acquisition (including ASO) and affiliate
• Drive full-funnel growth from acquisition to first transaction and active usage
• Lead A/B testing and conversion optimisation across landing pages, onboarding, messaging, creative and offers, including Arabic and English localisation
• Build attribution, tracking and analytics to support data-driven decisions
• Own lifecycle and CRM campaigns, and partner with Product on referral and in-product growth initiatives
• Ensure campaigns align with regulatory and compliance requirements

What you bring

• 5+ years in Digital Growth or Performance Marketing, ideally in fintech, digital brokerage, crypto or high-growth consumer apps
• A proven track record of scaling user acquisition while owning growth and acquisition metrics
• Hands-on expertise across digital acquisition channels, attribution, experimentation and CRM tools
• A strong grasp of user acquisition economics, including CAC, payback and lifetime value

Nice to have

• Experience working in a regulated environment
• UAE or GCC market experience, or experience launching in new markets

About BtcTurk

BtcTurk is the group behind Turkey's first cryptocurrency exchange, serving over 6 million users, and is expanding into the UAE and wider region through BtcTurk MENA.