Director, Content Strategy

As Director of Content Strategy at Ripple, you own how the company tells its story to the world. Reporting to the VP of Corporate Marketing, you will build and lead a high-performing team of writers, media producers, and social strategists, set the editorial vision across all channels, and drive the content strategy that fuels global brand awareness and go-to-market growth. You shape how Ripple is understood by enterprise buyers, partners, policymakers, and the broader market, building the systems, team, and content engine that makes that storytelling scalable.

What you'll do

• Define and scale Ripple's global content strategy, owning editorial standards, voice, and content calendar to drive brand authority and demand generation across owned channels.
• Lead and develop a team of writers, social strategists, and multimedia producers, including managing managers, setting a high bar for quality and building a culture of craft.
• Act as the ultimate decision maker on how the Content organization prioritizes requests from across the company, leading the team to think outside the box and take bold swings.
• Partner with Communications to develop and amplify executive thought leadership, co-write high-impact announcements, and produce content that reflects command of regulatory frameworks, macroeconomic trends, and the evolution of global finance.
• Create innovative narratives for Ripple's suite of solutions, translating complex product and technical details into clear, compelling stories for buyers, partners, and decision-makers.
• Build and scale a high-velocity multimedia production engine overseeing video, YouTube, and social video content strategy with a focus on innovative formats that extend reach and deepen engagement.
• Own the customer and partner evidence engine by building a library of case studies, testimonials, and assets mapped to key verticals and buyer personas.
• Partner with Growth Marketing to develop content that drives measurable demand generation results through gated reports, website copy, and nurture campaigns tied to clear business outcomes.
• Coach the content team to create scalable frameworks that balance centralized corporate storytelling with flexibility to meet localized market needs and regional pipeline priorities.
• Champion AI-native ways of working across the content organization to find new efficiencies without sacrificing quality or authenticity.
• Measure what matters by preparing and delivering presentations to Ripple's Leadership team on content's influence, narrative impact, and business contribution.

What you bring

• 15+ years in content marketing, editorial, or content strategy, with a focus on B2B technology or fintech.
• 8+ years building and managing teams, including managing managers, with a track record of developing strong talent and maintaining high standards.
• Proven ability to lead content strategy at scale across a complex, global organization with multiple audiences and channels.
• Strong editorial judgment and demonstrated ability to set and maintain quality standards across a large, distributed team.
• Both strategist and creator, able to set multi-year vision and roll up your sleeves when it matters.
• Data-driven mindset with a clear point of view on what meaningful content metrics look like and how to tie content to business outcomes.
• Background at a B2B tech brand, fintech, or financial services company with a strong content culture.
• Fluency in how AI is reshaping content production and distribution and what that means for how high-performing marketing teams operate.
• Genuine curiosity about how technology is transforming financial systems globally. You need not be a subject matter expert on day one, but you should be excited to become one.

What we offer

• Annual base salary of $196,000-$240,000 USD for positions based in New York (actual salaries vary based on experience and qualifications; this range excludes equity and additional compensation such as bonuses).
• Competitive bonuses and equity.
• Comprehensive benefits covering physical and mental healthcare, retirement, family forming, and family support.
• R&R days to rest and recharge.
• Generous wellness reimbursement and weekly onsite and virtual programming.
• Generous vacation policy, work with your manager to take time off when you need it.
• Industry-leading parental leave policies and family planning benefits.
• Employee giving match and mobile phone stipend.
• In-office collaboration for moments that matter, with flexibility for managers and teams to decide which 10+ days a month they come in.
• Professional development budget to support learning.
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and team offsites and bonding activities.
• Bi-weekly all-company meetings with business updates and ask-me-anything discussions with the Leadership Team.

About Ripple

Ripple builds solutions for financial institutions, businesses, governments, and developers to improve the global financial system and create greater economic fairness and opportunity. The company operates with experienced industry leaders in a fast-paced environment where employees are empowered and valued regardless of background or identity.