Ecosystem Marketing Lead

As an Ecosystem Marketing Lead at Lattice, you own how the company turns its partner and integration ecosystem into a go-to-market advantage. You build relationships and joint GTM motions with the broader AI and work-tech ecosystem, including platforms like OpenAI, Anthropic, and Slack, so Lattice reaches managers and functional leaders beyond traditional HR buyers.

What you'll do

• Own the partner-facing GTM strategy and packaging for Lattice's ecosystem partnerships and integrations
• Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market
• Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners
• Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning
• Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement
• Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments
• Identify and prioritize partners that create distribution, credibility, pipeline, and category leadership in addition to integration value
• Expand Lattice's reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs
• Own partner-facing launch timing, marketplace distribution opportunities, and Lattice's presence in relevant third-party marketplaces
• Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners
• Educate partners on Lattice's integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering
• Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans

What you bring

• 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role
• Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation
• Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs
• Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams
• A track record managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution
• Clear written and verbal communication skills, including the ability to influence without direct authority
• A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment
• Comfort representing Lattice with senior partner contacts and in external settings

Nice to have

• Experience in HR technology, AI, or adjacent work-tech ecosystems

What we offer

• Annual cash salary of $140,000-$198,000
• Incentive stock options, subject to Lattice's applicable plans
• Medical, dental, and vision insurance
• Life, AD&D, and disability insurance
• Paid parental leave and paid time off inclusive of holidays and sick time
• 401(k) retirement plan
• Commuter and parking accounts
• Wellness apps and emergency weather support
• Financial planning and learning and development budget

About Lattice

Lattice is a people success platform offering performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning. Since launching in 2016, Lattice serves over 5,000 customers globally, including Loom, Robinhood, and Gusto, helping companies build cultures where employees and their businesses thrive.