[EU] Head of Marketing, EU

As Head of Marketing EU at Bybit, you lead marketing strategy and execution across European markets for one of the world's leading cryptocurrency exchanges. Reporting directly to the EU Group CEO, you oversee brand, growth, product marketing, customer acquisition, communications, content and channel strategy, with a focus on crypto trading, advanced trading products and derivatives. You work closely with Product, Country Managers, Compliance and global Marketing teams to drive sustainable user, trading and revenue growth across the European Economic Area.

What you'll do

• Define and execute the European marketing strategy across brand, acquisition, activation, engagement and retention.
• Develop market-specific strategies for priority European markets.
• Own the European marketing budget, KPIs and investment allocation.
• Drive measurable growth across users, trading activity, revenue and customer lifetime value.
• Lead go-to-market strategy for crypto trading and advanced products, including spot, futures, perpetuals, options and derivatives, subject to applicable regulatory approvals and product availability.
• Develop clear propositions for retail, active trader, VIP and institutional audiences.
• Translate complex trading products and market concepts into compelling customer communications.
• Partner with Product and Commercial teams to bring customer and market insights into product development.
• Own the European channel strategy across paid, owned and earned media, CRM, affiliates, KOLs, influencers, partnerships, community, PR, events, content and SEO.
• Define the optimal channel and content mix by market, audience, product and campaign objective.
• Lead content, editorial, educational and organic growth strategies.
• Drive full-funnel acquisition from awareness through KYC, deposit, first trade, retention and reactivation.
• Manage agencies and external partners and continuously test new channels and formats.
• Build and strengthen the Bybit brand across Europe while maintaining global brand consistency.
• Lead European product positioning, messaging and integrated campaigns.
• Own PR, media relations, thought leadership and reputation management in partnership with Corporate Communications.
• Develop strong relationships with crypto communities, traders, affiliates, KOLs, media and ecosystem partners.
• Lead Bybit's presence at relevant crypto, fintech, trading and institutional events.
• Lead lifecycle marketing across onboarding, activation, engagement, retention and reactivation.
• Own marketing analytics, attribution, automation and MarTech capabilities.
• Maintain strong customer and market insight through segmentation, competitor analysis and proposition testing.
• Use data and experimentation to improve channel efficiency and campaign performance.
• Build and lead a high-performing European marketing function.
• Set clear objectives, KPIs and accountability across the function.
• Partner closely with Legal and Compliance to ensure marketing activities meet applicable European regulatory requirements.
• Ensure appropriate governance around financial promotions, customer targeting, product communications and risk disclosures.

What you bring

• 10+ years of relevant marketing experience, including significant leadership experience in crypto, digital assets, trading, brokerage, fintech or capital markets.
• Proven experience leading multi-market marketing strategies and high-performing teams in international environments.
• Strong understanding of crypto trading and derivatives, including futures, perpetuals and options.
• Proven experience in growth, performance marketing, channel strategy and customer acquisition.
• Strong experience in product marketing, content, SEO and lifecycle marketing.
• Commercial and analytical mindset with experience across CAC, conversion, retention, trading volume and revenue metrics.
• Experience working with affiliates, KOLs, communities, media and crypto-native channels.
• Strong understanding of European markets and regulated financial services environments.
• Excellent communication and stakeholder management skills.
• Fluent English; additional European languages are an advantage.
• Bachelor's or Master's degree in Marketing, Business Administration, Economics, Finance, Communications or a related field; equivalent relevant professional experience will also be considered.

What we offer

• Study Growth Fund to support your professional development and continuous learning.
• Internal events including team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global collaboration as part of a diverse, international team working alongside colleagues from around the world.
• Career advancement opportunities within a rapidly expanding global company.
• Internal mobility with long-term development opportunities and internal job opportunities to help build your career path.

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Bybit EU is headquartered in Vienna and is building the next generation of regulated digital asset services for customers across the European Economic Area.