Event/Growth Marketing Specialist (B2B)

As an Event/Growth Marketing Specialist at Bitso, you'll become the operational backbone of our B2B marketing team. You'll own programs end-to-end, spanning demand generation, event operations, campaign execution, and marketing ops, with relentless focus on pipeline growth and efficiency. Events are central to your work, alongside ABM plays, content-driven lead generation, and partner marketing. You'll see gaps and fill them, using AI tools daily to multiply your output and deliver results in a fast-paced, resource-conscious environment.

What you'll do

• Manage end-to-end logistics of B2B marketing events including trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
• Source, negotiate, and manage external vendors such as venues, A/V, catering, booth production, swag, and event platforms, owning all contracts and payments.
• Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event investment.
• Capture and repurpose event content including recordings, insights, and testimonials into downstream marketing assets.
• Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
• Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
• Maintain rigorous project management practices across all workstreams: timelines, briefs, status updates, and stakeholder alignment.
• Manage HubSpot workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards.
• Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
• Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
• Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
• Use AI tools such as Claude, ChatGPT, Midjourney, Jasper, and Notion AI daily across the workflow for content drafting, data analysis, creative production, vendor research, reporting, and process automation.
• Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
• Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
• Collaborate with content and design teams to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
• Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards.
• Support thought leadership efforts by coordinating webinar content, blog topics, and industry points of view with subject-matter experts.
• Work closely with Sales to ensure marketing programs and events are aligned with pipeline goals, territory plans, and target account lists.
• Partner with Product Marketing to translate product narratives into demand generation campaigns and event messaging.
• Provide regular performance updates and strategic recommendations to leadership.

What you bring

• 4+ years of experience in B2B marketing, ideally in roles combining demand generation, events, and marketing operations.
• A genuine growth mindset: you are metrics-driven, experiment-happy, and always looking for the next lever to pull.
• Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot Marketing Hub and CRM.
• Strong analytical skills: you are comfortable with spreadsheets, dashboards, and data. You make decisions based on numbers, not intuition.
• Heavy, daily use of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
• Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
• Excellent written and verbal communication in English and Spanish.
• Based in Mexico City with availability for occasional travel.

Nice to have

• Experience in fintech, financial services, or enterprise SaaS B2B environments.
• Familiarity with ABM platforms such as Demandbase, 6sense, or HubSpot ABM.
• Experience with paid media management including Google Ads, LinkedIn Ads, and Meta.
• Knowledge of SEO/SEM fundamentals and content marketing strategy.
• Experience with analytics and BI tools such as Google Analytics, Looker, or Tableau.
• Experience with event platforms such as Whova or Cvent.

What we offer

• Unlimited paid time off through our Me Time program.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through Bitso Alpha app.
• Extended Family Leave Policy: 4 months for all birthing parents, non-birthing parents, and adopting parents.
• Premium health, dental, and life insurance in Mexico, Gibraltar, Colombia, USA, Brazil, and Argentina.

About Bitso

Bitso is the leading cryptocurrency platform in Latin America with over 9 million users. We are developing the cryptocurrency ecosystem in the region to enable financial inclusion and make crypto useful through safe and intuitive financial products.