Global Head of KOL - Kraken Pro

As Global Head of KOL at Kraken, you lead the strategy and execution of the platform's global key opinion leader program. Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions, offering spot trading, margin, futures, staking, and OTC services. You bring native crypto expertise and significant KOL business development experience to scale this program globally and drive user acquisition in a competitive, regulated environment.

What you'll do

• Build out and lead Kraken's global KOL strategy and execution, including managing a business development team focused regionally
• Scale processes to source, contract, and manage KOLs, including technology integration, agency relationships, and commercial planning
• Ensure compliance with financial influencer laws worldwide, implementing appropriate disclaimers, content monitoring, and compensation terms
• Enable the KOL BD team to negotiate deals that are competitive and deliver strong ROI to Kraken
• Attract top KOLs across categories including futures, margin trading, spot trading, and prop trading
• Develop scalable strategies that equip KOLs with positioning and messaging that highlight Kraken Pro's differentiators
• Identify opportunities to develop local-first ideas with KOL partners that generate attention, differentiate against competitors, and drive strong calls to action
• Define and evolve global program benefits for KOLs to deepen engagement and create feedback loops that help scale affiliate marketing
• Measure results of KOL partnerships and adjust strategy and deal structures based on performance

What you bring

• 5+ years in the crypto space with experience building out a KOL program
• Significant experience with crypto KOLs, especially traders
• A proven track record growing new users in a highly competitive and regulated environment
• Experience working with partners in regions all over the world
• Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions
• Existing relationships with crypto and adjacent industry influencers, with a strong professional network
• Experience with software to manage KOLs across a deal's lifecycle and scaling processes to handle hundreds of KOLs
• Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products
• Strong experience in marketing analytics, including how to measure partnership success
• Creative thinking grounded in logic and data, with the ability to support your ideas and persuade others to enact them

About Kraken

Kraken, part of Payward, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Payward builds modern financial infrastructure across Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks to advance an open, global financial system.