Growth Lead - Crypto Exchange

You'll own the product growth strategy for a leading global crypto exchange in the Korea market, reporting to senior leadership with visibility across the wider North East Asia business as it scales. This is not a traditional marketing role-you sit at the intersection of Product, Growth and Business, tasked with understanding how traders actually use exchange products, spotting growth opportunities, and turning them into measurable user and revenue growth.

What you'll do

• Own the complete product growth strategy for Korea with accountability for user acquisition, activation, trading activity, retention and revenue
• Build deep understanding of centralized exchange products such as Spot, Derivatives, Earn, Copy Trading, Trading Bots and VIP offerings, and identify which can become real growth drivers locally
• Work closely with Product, Business, BD, VIP and Affiliate teams to turn product capability into acquisition, conversion and monetization opportunities
• Use data to understand the full user funnel across retail traders, active traders and high-value users, identifying bottlenecks and continuously optimizing campaigns, positioning, incentives and segmentation
• Act as the voice of the Korea market back to global Product, flagging product gaps, competitive disadvantages and emerging user needs
• Run structured competitor analysis covering products, pricing, incentives, campaigns and growth mechanics, translating findings into actionable recommendations
• Set clear KPIs for your initiatives and own their impact on business metrics
• Build growth playbooks designed to scale across the wider NEA region over time

What you bring

• Strong CeFi and crypto product knowledge-you understand how centralized exchanges work and are fluent in major trading products, user journeys and the competitive landscape
• Strong product sense-you can explain why users choose one product over another and translate product capability into a compelling growth story
• A highly data-driven and commercially minded approach, comfortable using data to diagnose problems, prioritize opportunities and prove whether initiatives moved the needle on growth or revenue
• Working knowledge of digital growth mechanics including performance marketing, CRM and lifecycle marketing, referral, affiliate, KOL and influencer channels, and promotions and incentive design
• A proven track record of driving measurable business or product growth, not primarily managing branding, communications, events or community
• Strong understanding of crypto user behavior, particularly active traders and high-value users
• Ability to influence Product and Business priorities cross-functionally without relying on direct reporting lines
• Strong market judgment to adapt growth strategy, targeting and messaging to Korea's specific regulatory and market environment
• Fluency in Korean and English