Growth Lead, Northeast Asia

As a Growth Lead for Northeast Asia at OKX, you own the product growth marketing strategy for the region, with a strong focus on measurable business outcomes including user acquisition, activation, trading activity, retention and revenue. You sit at the intersection of Product, Growth, Marketing and Business, bringing deep understanding of CeFi products, crypto trading behavior and local market dynamics to accelerate adoption of OKX products across North East Asia.

What you'll do

• Own the product growth marketing strategy for NEA with a strong focus on measurable business outcomes, including user acquisition, activation, trading activity, retention and revenue.
• Develop a deep understanding of CeFi products and crypto trading, including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products and other key trading tools, and identify which products and features can become meaningful growth drivers in each market.
• Build and execute product-led GTM strategies based on local user behavior, competitor dynamics and market opportunities rather than relying primarily on brand campaigns or offline events.
• Work closely with Product, Business, BD, VIP, Affiliate and regional teams to translate product capabilities into user acquisition, conversion and monetization opportunities.
• Use data to understand the full user funnel, identify growth bottlenecks and continuously optimize campaigns, product positioning, incentives, conversion journeys and user segmentation.
• Understand and effectively use different digital and growth marketing tools, including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms.
• Develop clear user segmentation strategies across retail traders, active traders, high-value users and other relevant customer groups, and design differentiated product propositions and growth strategies for each segment.
• Act as the voice of NEA users to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs, and help prioritize opportunities that can materially improve growth.
• Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys and growth mechanisms, and translate insights into actionable recommendations.
• Establish clear KPIs and measurement frameworks for major marketing initiatives, with strong accountability for their impact on product adoption and business growth.
• Develop market-specific GTM strategies with appropriate consideration for local regulatory requirements, user targeting, communication boundaries and distribution approaches, working closely with relevant internal stakeholders.
• Build scalable growth playbooks that can be tested in individual NEA markets and expanded when proven successful.

What you bring

• Strong CeFi and crypto product knowledge, understanding how centralized exchanges work and familiarity with major trading products, user journeys and the competitive landscape.
• Strong product sense, able to understand why users choose one product over another, identify product-market gaps, and translate product capabilities into compelling growth propositions.
• Highly data-driven and commercially minded approach, comfortable using data to diagnose problems, prioritize opportunities and measure whether marketing initiatives contribute to user and revenue growth.
• Strong understanding of digital growth tools and mechanics, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization.
• Proven experience driving measurable business or product growth, rather than primarily managing branding, communications, events or community activities.
• Strong understanding of crypto user behavior, particularly active traders and high-value users. Direct crypto trading experience is highly desirable.
• Ability to work cross-functionally with Product and Business teams and influence priorities without relying on direct reporting lines.
• Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments.
• Ability to balance growth ambition with responsible execution, including appropriate user segmentation, targeting, communication and channel strategies.
• Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance.
• Strong communication and leadership skills, with the ability to turn complex product and market insights into clear priorities and executable plans.
• Fluency in one or more NEA language and English.

Nice to have

• Experience in major North East Asian crypto markets.

What we offer

• Competitive total compensation package.
• Learning and development programs and education subsidy for your growth and development.
• Various team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for you and your dependants.

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications. OKX is trusted by hundreds of large institutions seeking access to crypto markets, backed by our Proof of Reserves. We operate across multiple offices globally, united by our core principles: We Before Me, Do the Right Thing, and Get Things Done.