Growth Manager: Activation & Retention - UAE

As a Growth Manager: Activation & Retention at OKX, you own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments in the UAE market. You combine strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes in a fast-moving, regulated environment.

What you'll do

• Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation
• Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences
• Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments
• Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review
• Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements
• Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity
• Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities
• Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations
• Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth

What you bring

• 4 to 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable track record of improving activation or retention
• Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent
• Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is advantageous
• Strong commercial judgement, project management, and cross-functional stakeholder leadership
• Excellent English communication skills and comfort operating in a fast-moving, regulated environment

Nice to have

• Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products
• Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage

What we offer

• Competitive total compensation package
• L&D programmes and education subsidy for your growth and development
• Various team building programmes and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for you and your dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralised crypto applications. OKX is also trusted by hundreds of large institutions seeking access to crypto markets. Across multiple offices globally, the team is united by core principles of We Before Me, Do the Right Thing, and Get Things Done.