Growth Manager - Campaigns

As a Growth Manager - Campaigns at OKX, you own the EEA growth campaign engine across four core campaign types: Affiliate, Listing, Trade & Earn, and New Product Launches. This is both a coordination and execution role. You translate campaign concepts into shipped, measured outcomes by orchestrating creative, media, lifecycle, BD, KOL operations, product marketing, and legal functions across the region.

What you'll do

• Own Affiliate campaigns - activation pulses coordinated with BD and BD Operations on top of the always-on affiliate channel
• Own Listing campaigns - new token listing campaigns shipped within 24 hours of listing decisions, working closely with Listing PM, legal, comms, BD/KOL Ops, and exchange operations
• Own Trade & Earn campaigns - volume incentives, leaderboards, and zero-fee promos built around clear unit economics and incrementality, not vanity volume
• Own Launch campaigns - product and feature launches coordinated with product marketing, product team, social team, and lifecycle team
• Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle teams can act on without extensive revision loops
• Build and own campaign plans with clear gates, dependencies, owners, and dates, holding stakeholders accountable when timelines slip
• Define success metrics with analytics before launch, run holdouts where possible, run reflection sessions within 7 days of campaign close, and publish learnings for team reuse
• Navigate MiCA and MiFID II constraints with legal, flagging risks early and proposing alternatives
• Serve as connective tissue between EEA Growth and Global Campaigns - localise global playbooks to EEA markets and push EEA-originated wins back to global for execution

What you bring

• Four to seven years total experience, with at least two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange such as Binance, Kraken, Bitpanda, or Coinbase - you have shipped at least 10 campaigns with named numbers attached
• Fluency in English and German, French, or Dutch
• Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II, with direct experience shipping campaigns under regulator review
• Strong brief-writing and project management skills with strong stakeholder management across senior and peer levels
• Analytical literacy - you can read a campaign dashboard, spot attribution errors, ask the right questions of analytics, and present results to leadership
• Budget discipline with understanding of CAC payback, ROAS, incremental volume, and LTV
• Competitive drive - you want your campaign on the leaderboard against Global and want EEA to outperform
• Crypto-native mindset - you trade, you have a wallet, you track token listings and campaigns, and you have strong opinions on the space
• Detail-oriented approach - you catch errors like wrong token contract addresses in launch comms drafts
• Speed - you ship good campaigns within hours of news, not days

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications, while also serving hundreds of large institutions seeking access to crypto markets. OKX is backed by Proof of Reserves and operates globally across multiple offices, united by core principles of We Before Me, Do the Right Thing, and Get Things Done. OKX is part of OKG, a group bringing blockchain value through products including OKX, OKX Wallet, and OKLink.