Growth Marketing Lead

As a Growth Marketing Lead at Alchemy, you shape where the company invests its growth budget across the full funnel, from self-serve signup through enterprise sales. You own channel strategy, measurement, and team building for a Web3 infrastructure platform trusted by JPMorgan, Stripe, Visa, and Franklin Templeton. This is a senior, strategic role where you'll evolve an existing growth program, decide which channels deserve investment based on ROI, and identify new opportunities as the industry evolves.

What you'll do

• Own full-funnel visibility for Alchemy's growth motion, from self-serve signup through the enterprise sales flow, including lead quality reaching the sales team, so the company can see how every channel performs end to end.
• Set the channel investment strategy each half: decide where marketing dollars and efforts go given current resourcing and goals, and defend that call with data.
• Own and continuously rank channel ROI across paid search, paid social, SEO, AEO, lifecycle and email, website, ecosystem and partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it.
• Evaluate and evolve the existing tool stack and agencies: keep, renegotiate, or replace based on what's actually driving signups and pipeline.
• Identify, pitch, and test new channels and signals, including product-led growth signals you pick up working with Product, as Alchemy's audience and the industry evolve, then scope and delegate what you find to the right owner.
• Build and lead a team over time: propose and open headcount as the highest-ROI areas demand dedicated ownership, and directly manage the specialists and agencies you bring on.
• Represent growth and channel performance in the twice-yearly marketing planning cycle and retro as a primary voice in where the company focuses its tactics next half, backed by your own data.

What you bring

• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions.
• Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting.
• Proven ability to rank and reallocate spend and efforts across channels based on ROI, and to kill or scale channels based on evidence.
• Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace.
• Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook.
• Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales and SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out.
• Efficiency-obsessed: instinctively pressure-test where a dollar or a headcount is going before committing to it.
• Familiarity with AI-powered or AI-assisted growth initiatives.
• Ability to be in office in San Francisco or New York 3 times a week.

Nice to have

• Startup experience building a growth function from zero to one, standing up measurement and channel testing where little existed, not just optimizing an established program.
• Experience building and leading a team, or readiness to hire and manage one as the highest-ROI areas justify dedicated headcount.
• Experience in crypto, Web3, or blockchain infrastructure marketing.
• Experience marketing an API-first or infrastructure product.

What we offer

• Competitive base salary, bonus, and equity.
• Medical, dental, and vision coverage.
• 401k, HSA, and FSA plans.
• Gym reimbursement.
• Home office build-out budget.
• In-office group meals.
• Commuter benefits.
• Flexible time off.
• Wellbeing and mental health perks.
• Learning and development stipend.
• Company-sponsored conferences and events.
• Fertility benefits.

About Alchemy

Alchemy is a Web3 infrastructure and developer platform that powers millions of users and innovative blockchain applications, enabling over $1 trillion in financial transactions worldwide. Trusted by JPMorgan, Stripe, Visa, Franklin Templeton, and Nike, and backed by a16z, Coatue, Silver Lake, Lightspeed, and Stanford University, Alchemy builds the foundational layer for a decentralized and AI-enabled Web3 ecosystem.