Growth Marketing Manager

As Growth Marketing Manager at Coinflow, you own the growth layer of a fast-scaling, well-funded payments company. You'll turn the brand and content momentum-built over the past year-into repeatable, measurable pipeline. Working shoulder-to-shoulder with the Head of Marketing, Revenue, and Partnerships, you'll design and run growth experiments end-to-end, tighten the loop between marketing spend and qualified pipeline, and take Coinflow to its next level of growth.

What you'll do

• Own outbound campaign activation end-to-end (audience, offer, channel, creative, follow-up), partnering closely with Revenue and the SDR function.
• Design and run growth experiments across paid, email, LinkedIn, events, and lifecycle channels, with clear hypotheses and fast iteration based on results.
• Own pipeline metrics-qualified leads, meetings booked, cost per qualified lead, and marketing-attributed pipeline-and report on them consistently.
• Dig into the data to find the "why" behind performance, and use AI tools to visualize and communicate those insights clearly to leadership.
• Build and optimize the demand funnel (landing pages, conversion paths, forms, nurture sequences) to turn traffic into qualified pipeline.
• Manage paid acquisition and retargeting where it earns its place, prioritizing measurable ROI over reach.
• Partner with content and SEO to convert organic momentum into pipeline.
• Maintain clean attribution across campaigns (UTM discipline, CRM hygiene in Attio, analytics in PostHog).
• Test new verticals and audiences as Coinflow expands, standing up and measuring campaigns in early-fit segments.
• Build and run account-based marketing (ABM) programs for new verticals, targeting accounts with multi-channel outreach from Revenue and testing which segments convert before scaling.
• Work with Partnerships and Events to convert high-intent moments into pipeline, not just awareness.

What you bring

• 4+ years in growth, demand generation, or performance marketing, ideally at a B2B SaaS, fintech, or payments company.
• A demonstrated track record of building and running campaigns that generated measurable pipeline; you can point to experiments you ran, what you learned, and what you scaled.
• Fluency with the modern growth stack: analytics, CRM, marketing automation, paid platforms, and attribution.
• Strong data analysis skills; you dig into the numbers to find the insight underneath and can visualize and present findings clearly to influence decisions.
• A bias for action and experimentation; you'd rather ship a scrappy test this week than a perfect plan next quarter.
• Excellent collaboration skills across Marketing, Revenue, and Partnerships; you can align a cross-functional group around a growth bet and drive it to a result.
• Based in or willing to relocate to New York City or Chicago; this is an in-office role.

Nice to have

• Experience marketing a technical or infrastructure product to developer, fintech, or payments buyers.
• Familiarity with payments, stablecoins, or financial infrastructure, or the curiosity and speed to get fluent fast.
• Experience standing up growth motions in new verticals or markets from zero.
• Fluency with AI-assisted tools for data analysis, visualization, and reporting.
• Hands-on experience with Apollo or comparable sales-intelligence and outbound sequencing tools for prospecting, list-building, and ABM outreach.
• Comfort with tools like Attio, PostHog, and Google Analytics.

What we offer

• Base salary of $150,000 to $200,000 USD plus equity.
• Competitive compensation based on experience, education, skills, qualifications, and business needs.
• Comprehensive benefits, including health and wellness coverage, 401(k), and flexible time off.
• Real ownership and autonomy; the mandate to experiment, the budget to test, and the trust to move fast.
• Direct partnership with the Head of Marketing and close collaboration with the founders, Revenue, and Partnerships.
• Collaborative environment with regular exposure to Coinflow's founders and leadership team.

About Coinflow

Coinflow is a next-generation payment service provider founded in 2023, revolutionizing global financial infrastructure with stablecoins, AI-driven fraud prevention, and instant settlement. Since its seed round in 2024, the company has achieved 23x revenue growth and scaled to multi-billion-dollar annual transaction volume. In October 2025, Coinflow raised a $25M Series A led by Pantera Capital, CMT Digital, Coinbase Ventures, Jump Crypto, and Reciprocal Ventures. Headquartered in Chicago, IL, Coinflow serves marketplaces, fintechs, remittance providers, gaming platforms, and ecommerce merchants worldwide.