Growth Marketing Manager

As a Growth Marketing Manager at Crypto Banter, you own the performance and execution of Meta Ads strategy for HIGHER!, a new business branch running dopamine-fueled, 1-7 day challenges across crypto, AI, trading and beyond. You scale HIGHER! beyond the existing audience by masterminding end-to-end campaigns on Meta, warming cold traffic through sophisticated funnels from the initial ad to product conversion.

What you'll do

• Own the full-funnel architecture, designing the entire user journey from paid acquisition strategy through to channels and funnels that support the challenge business, including end-to-end campaigns, high-converting landing pages and email sequences that carry leads to sign-up
• Lead creative quality control by owning the hooks, angles and core performance copy, partnering with designers and editors to ensure every ad resonates with the target audience
• Drive performance and ROI by tracking metrics daily to ensure you generate revenue rather than burn cash, shifting budget and tweaking funnel logic based on hard data
• Set the audience strategy by identifying new audience segments, running warming strategy for existing audiences, and understanding how to move people through the funnel using simple quizzes and commitment hooks to maximise conversion
• Execute lifecycle journeys by making the transition from Meta lead to challenge participant seamless, owning the tools and tracking that keep users engaged from first click through to the final product

What you bring

• Deep, hands-on experience with Meta Ads Manager and a proven track record scaling paid spend for info-products, webinars or digital challenges
• An understanding of the story-driven nature of selling a challenge or transformation versus a standard SaaS product, and how to use urgency and value to drive sign-ups
• An analytical, numbers-driven mindset where you base every decision on data and can spot a leak in the funnel before it hits the bottom line
• Technical proficiency with Typeform, landing page builders and CRM software to build the infrastructure behind your funnels
• A creative strategist's eye to spot generic ads and brief high-performance creative that stops the scroll and converts
• Category experience working with audiences and campaigns across finance, crypto, trading, e-products or ecommerce
• Clear written and spoken communication in UK English, a bias to action, and the ability to thrive in a lean, high-output team where you own the results

Nice to have

• Understanding of search, SEO and Google campaigns
• Exchange experience
• Understanding of trading

About Crypto Banter

Crypto Banter runs HIGHER!, a new business helping people change their lives through short-form challenges in crypto, AI, trading and beyond. The model is proven and scaling rapidly across multiple categories and hosts.