Growth Marketing Manager

As a Growth Marketing Manager at Crypto Banter, you own the performance and execution of Meta Ads strategy for HIGHER!, a new business branch running dopamine-fueled, 1-7 day challenges across crypto, AI, trading and beyond. You'll scale HIGHER! beyond the existing Crypto Banter audience by designing and executing end-to-end campaigns, warming cold traffic through sophisticated funnels, and driving real conversions from initial ad to product sign-up.

What you'll do

• Own the full-funnel architecture: design the entire user journey from paid acquisition strategy through channels and funnels that support the challenge business, including end-to-end campaigns, high-converting landing pages and email sequences that carry leads to sign-up.
• Lead creative quality control: own the hooks, angles and core performance copy by partnering with designers and editors to ensure every ad resonates with your target audience psychology.
• Drive performance and ROI: track metrics daily to ensure you're generating revenue rather than burning cash, shifting budget and tweaking funnel logic based on hard data.
• Set the audience strategy: identify new audience segments, run the warming strategy for existing audiences, and understand user intent to move leads through the funnel via commitment hooks and simple quizzes to maximize conversion.
• Execute lifecycle journeys: own the tools and tracking that keep users engaged from first click through to final product participation, making the transition from Meta lead to challenge participant seamless.

What you bring

• Deep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars or digital challenges.
• An info-product mindset: you understand the story-driven nature of selling a challenge or transformation versus a standard SaaS product, and how to use urgency and value to drive sign-ups.
• An analytical, numbers-driven approach: you base every decision on data and can spot a leak in the funnel before it hits the bottom line.
• Technical funnel-building skills: comfort with Typeform, landing page builders and CRM software to build the infrastructure behind your funnels.
• Creative strategy expertise: you can spot a generic ad immediately and know how to brief and iterate on high-performance creative that stops the scroll and converts.
• Category experience: you've worked with audiences and campaigns across finance, crypto, trading, e-products or ecommerce.
• Clear communication: you write and speak clearly in UK English, have a bias to action and thrive in a lean, high-output team where you own the results.

Nice to have

• Understanding of search, SEO and Google campaigns.
• Exchange experience.
• Understanding of trading.

About Crypto Banter

Crypto Banter is launching HIGHER!, a new business branch running 1-7 day challenges across crypto, AI, trading and beyond. HIGHER! guides achievers through step-by-step transformations, checkpoint by checkpoint, delivering real wins and fast results while building a community of people who level up together.