Growth Marketing Manager

As a Growth Marketing Manager at Crypto Banter, you'll own the performance and execution of Meta Ads strategy for HIGHER!, a new business branch running 1-7 day challenges across crypto, AI, trading and beyond. You're responsible for scaling HIGHER! beyond the existing audience through end-to-end campaigns that warm cold traffic through sophisticated funnels, from scroll-stopping ads to product conversion.

What you'll do

• Own the full-funnel architecture, designing the entire user journey from paid acquisition strategy through channels and funnels that support the challenge business, including end-to-end campaigns, high-converting landing pages and email sequences that carry leads to sign-up
• Lead creative quality control by owning the hooks, angles and core performance copy, partnering with designers and editors to ensure every ad resonates with the psychology of your target audience
• Drive performance and ROI by tracking metrics daily, generating revenue rather than burning cash, and shifting budget and funnel logic based on hard data
• Set the audience strategy by identifying new audience segments, running warming strategies for existing audiences, and understanding how to move people through the funnel via tools like quizzes and commitment hooks to maximise conversion
• Execute lifecycle journeys that transition Meta leads into challenge participants, owning the tools and tracking that keep users engaged from first click through to final product

What you bring

• Deep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars or digital challenges
• An understanding of the story-driven nature of selling a challenge or transformation versus a standard SaaS product, and how to use urgency and value to drive sign-ups
• An analytical, numbers-driven approach where you base every decision on data and can spot funnel leaks before they hit the bottom line
• Technical comfort with Typeform, landing page builders and CRM software to build the infrastructure behind your funnels
• A creative strategist's eye for high-performance creative that stops the scroll and converts, and the ability to brief and iterate effectively
• Category experience working with audiences and campaigns across finance, crypto, trading, e-products or ecommerce
• Clear communication skills in UK English, a bias to action, and the ability to thrive in a lean, high-output team where you own the results

Nice to have

• Understanding of search, SEO and Google campaigns
• Exchange experience
• Understanding of trading

What we offer

The source does not specify salary, equity, benefits or other compensation details.

About Crypto Banter

Crypto Banter launched HIGHER!, a new business branch running 1-7 day challenges designed to help people change their lives through step-by-step transformations across crypto, AI, trading and beyond. The first challenge proved the model works, and the team is now expanding across multiple categories and hosts while scaling rapidly.