Growth Marketing Manager (Lifecycle)

As a Growth Marketing Manager (Lifecycle) at Phantom, you own and optimize the retention and engagement journey for our trading products. You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive product adoption, and reduce churn. You work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of Phantom's largest product lines, spanning prediction markets, spot trading, and perpetual futures.

What you'll do

• Drive Phantom's retention and engagement marketing strategy across all channels: push, email, and in-app surfaces. Own the strategy end-to-end for Trading products, defining how you measure success, priorities, and the future roadmap.
• Partner with the Lifecycle Lead on defining and owning business outcomes, responsible for communicating results to product and growth leadership.
• Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.
• Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth.
• Be a key stakeholder of growth across the company, partnering with the Lifecycle Lead on the contribution and roadmap for lifecycle initiatives.
• Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures.
• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to-market moments.

What you bring

• 3-6 years of experience building lifecycle and CRM programs from strategy to execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with CRM tools such as Braze and other campaign-building tools.
• Proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries.
• Strong skills in analytic tools and knowledge of experimentation principles.
• In-depth knowledge of marketing automation and CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.
• Strong copywriting skills and creative intuition to support the building of individual campaigns.

About Phantom

Phantom is a modern money app used by tens of millions around the world, combining industry-leading security with thoughtfully designed tools to bring crypto-powered finance into mainstream consumer finance. The product has grown to a community of 20M+ people, reaching #1 in the Google Play Store finance category and consistently ranking as a Top 50 app across all categories.