Head of Ambassador & Partner Growth

As Head of Ambassador & Partner Growth at GoMining, you own and scale the company's global partner-driven acquisition ecosystem, including ambassador, referral, affiliate, and growth partnership programs. This is a strategic leadership role with full ownership of partner-driven growth, from acquisition strategy and program development to monetization, performance, and revenue generation. You will transform these programs into a scalable, predictable, and profitable growth engine that attracts new users, increases engagement, and generates measurable business results.

What you'll do

• Own the global strategy, development, and performance of GoMining's ambassador, referral, affiliate, and growth partnership programs, building them into predictable, measurable, and profitable user acquisition channels.
• Identify growth opportunities across different markets, audiences, and partner segments, developing channel strategies, budgets, incentive models, and growth roadmaps.
• Identify and launch new partnership-driven acquisition initiatives and build scalable processes and infrastructure to support international expansion.
• Build and lead the team responsible for these growth channels.
• Lead the development and scaling of GoMining's global Ambassador Program, recruiting and developing relationships with high-performing ambassadors, affiliates, creators, influencers, and community leaders.
• Own and optimize referral and affiliate programs, including acquisition, activation, engagement, and retention, developing effective commission structures, referral mechanics, rewards, and partner incentive models.
• Build partner segmentation, onboarding, education, and performance management processes.
• Develop ambassador engagement initiatives, competitions, recognition programs, and campaigns to continuously improve partner activation, productivity, and long-term engagement.
• Identify and develop partnerships that drive measurable user acquisition and revenue, negotiating commercial terms, commissions, revenue-sharing agreements, and performance targets.
• Build long-term relationships with key partners, high-performing affiliates, and influential community leaders, exploring new acquisition opportunities across crypto, fintech, Web3, and adjacent industries.
• Develop co-marketing initiatives, joint campaigns, and partner-led growth activities, expanding the partner ecosystem into new geographies and audience segments.
• Take ownership of channel KPIs including new users, paying users, revenue, CAC, LTV, ROI, conversion, and partner retention, managing the full acquisition funnel from partner activity and referrals to registration, conversion, and monetization.
• Analyze performance by channel, geography, partner segment, and cohort, optimizing acquisition costs, commission structures, and channel profitability.
• Build transparent reporting, performance dashboards, and revenue forecasts, identifying underperforming areas and continuously testing new approaches to improve results.
• Ensure sustainable unit economics and measurable return on partner investments.
• Establish scalable processes, operating standards, and performance management systems across the team.
• Collaborate with Product, Performance Marketing, Brand, Content, Analytics, Finance, and Community teams to improve referral mechanics, tracking, attribution, and partner experience.
• Provide ambassadors and partners with the tools, content, education, and support needed to succeed, collecting partner feedback and translating market insights into product and growth opportunities.
• Ensure partner activities comply with brand standards, relevant regulations, and anti-fraud requirements.

What you bring

• 5+ years of experience in affiliate marketing, ambassador programs, referral marketing, growth partnerships, or other performance-driven acquisition channels.
• Proven experience building, managing, and scaling affiliate, referral, ambassador, or partnership-driven acquisition programs with demonstrated track record of driving measurable user acquisition, revenue growth, and commercial results through partner channels.
• Experience owning acquisition or revenue targets, managing channel budgets, and optimizing unit economics.
• Strong understanding of performance marketing, conversion funnels, CAC, LTV, ROI, attribution, and retention.
• Experience developing and optimizing commission structures, referral mechanics, partner incentives, and revenue-sharing models.
• Proven ability to recruit, negotiate with, and manage high-performing affiliates, creators, influencers, or commercial partners.
• Strong analytical skills and ability to make data-driven decisions based on funnel, cohort, and channel performance.
• Experience building and managing teams, establishing processes, and leading cross-functional initiatives.
• Ability to combine strategic leadership with hands-on execution.
• Experience working across international markets and scaling programs across different geographies.
• Excellent communication, negotiation, and stakeholder management skills.
• English C1+ proficiency.

Nice to have

• Experience in crypto, Web3, fintech, trading, iGaming, or other performance-driven digital industries.
• Existing network of crypto affiliates, creators, influencers, community leaders, or growth partners.
• Experience scaling multiple partner-driven acquisition channels simultaneously.
• Experience with affiliate tracking, referral management, attribution, and marketing automation platforms.
• Understanding of referral fraud, affiliate compliance, and incentive abuse.
• Experience building partner programs for global B2C products with large user bases.
• Experience with Telegram, Discord, X, YouTube, and other crypto-native platforms.
• Strong understanding of Bitcoin and the broader crypto ecosystem.

What we offer

• Professional growth support for courses, conferences, and English learning, up to 100% coverage.
• Remote or hybrid work format with flexible hours across international teams.
• Paid leave: up to 20 vacation days, 8 company holidays, and 5 personal days per year.
• Recognition programs including structured performance reviews and team awards.
• Team retreats in international locations, such as company apartments in Cyprus.

About GoMining

GoMining is building the next generation of the Bitcoin economy by combining mining, payments, and Bitcoin finance into one global ecosystem. The company's mission is to unlock Bitcoin's full potential, moving it from a passive asset into an active financial system used daily by millions of people, making Bitcoin products accessible to both mainstream and crypto-native audiences.