Head of Marketing (Director)

Keyrock is seeking a Head of Marketing to own the complete rebrand and repositioning of the company as the market evolves from crypto-native to institutional. You will serve as a strategic partner to the CCO, operating almost as a co-marketer, with full discretionary decision-making on how to implement the commercial strategy. This is a transformation mandate, not a maintenance role. The team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling.

What you'll do

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity that is distinctive, audacious, and credible to both institutional allocators and crypto-native operators
• Push information into the market in ways that make people pay attention and take Keyrock seriously
• Partner closely with the CCO and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling
• Shape how Keyrock is perceived as the industry converges with traditional finance

What you bring

• Significant experience in marketing leadership at a crypto or digital-asset firm
• Deep understanding of the crypto market, its participants, and its culture, with pragmatic rather than ideological views
• A track record of building or transforming a brand in a fast-moving, commercially-driven environment
• Exceptional fluency in English, both written and spoken
• The ability to communicate effectively with both institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge
• Authority and conviction; you challenge constructively and bring directness without defaulting to consensus
• The capacity to connect with people, build followership, and bring teams along
• Attention to detail on brand consistency, messaging precision, and design quality despite a strategic focus
• A challenger mindset that questions the status quo and pushes things forward through constructive tension
• Location in or close alignment with the CET time zone

Nice to have

• Experience positioning a firm through a TradFi/crypto convergence narrative
• Exposure to publicly listed or IPO-track companies
• Familiarity with the EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
• Experience working with or building AI-augmented marketing functions

What we offer

• A competitive compensation package with performance-based variable upside
• Attractive global benefits
• Annual team retreats dedicated to strategy and celebration of wins
• Global footprint with offices across EU, UK, US, and Switzerland

About Keyrock

Keyrock is a global, remote-first digital assets firm with 200+ people across 40+ nationalities, headquartered in Brussels with hubs in London, Paris, and New York. Since 2017, the company has provided liquidity across 80+ centralized and decentralized exchanges and operates a full spectrum of capital markets businesses: market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management. Backed by Series C funding led by SC Ventures, Keyrock is building agentic investment banking capabilities for the era of digital finance.