Head of Marketing (Director)

Keyrock is hiring a Head of Marketing to own the complete rebrand and repositioning of the company as the market evolves from crypto-native to institutional. You will work as a close strategic partner to the Chief Commercial Officer with full discretionary decision-making on commercial strategy implementation. This is a transformation mandate, not a maintenance role. The team is lean by design: 2-3 direct reports, with heavy use of AI and agentic tooling to handle operational execution.

What you'll do

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity that is distinctive, audacious, and credible to both institutional allocators and crypto-native operators
• Push information into the market in ways that capture attention and establish Keyrock as a serious market participant
• Partner closely with the Chief Commercial Officer and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling
• Shape how Keyrock is perceived as the industry converges with traditional finance

What you bring

• Significant experience in marketing leadership at a crypto or digital-asset firm
• Deep understanding of the crypto market, its participants and its culture, including experience through market cycles
• A track record of building or transforming a brand in a fast-moving, commercially-driven environment
• Exceptional fluency in English, both written and spoken
• Brand-building orientation over operations; you inspire and set direction rather than focus on execution
• Ability to communicate with both institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge
• Confident and assertive presence; you project authority, bring conviction and directness, and challenge constructively without defaulting to consensus
• Strong human connection; you build followership and bring teams along
• Detail-oriented approach to brand consistency, messaging precision and design quality despite strategic focus
• A challenger mindset: you think differently, question the status quo and push things forward through constructive tension

Nice to have

• Experience positioning a firm through a TradFi/crypto convergence narrative
• Exposure to publicly listed or IPO-track companies
• Familiarity with the EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
• Experience working with or building AI-augmented marketing functions

What we offer

• Base compensation ranging from $145,000 to $215,000 per annum plus performance-based variable compensation
• Attractive global benefits
• Annual team retreats dedicated to strategy, celebration of wins and team activities
• Global footprint with offices across EU, UK, US and Switzerland, providing international exposure from day one

About Keyrock

Keyrock is a global, remote-first digital assets firm of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris and New York. Since 2017, the company has provided liquidity across 80+ centralized and decentralized exchanges, operating a full spectrum of capital markets businesses including market making, high-frequency trading, options, OTC, DeFi trading desks, advisory and asset management. Backed by Series C funding led by SC Ventures, Keyrock is building agentic investment banking capabilities for digital finance.