Head of Organic Growth, Kraken Pro

As Head of Organic Growth for Kraken Pro, you own how the platform gets discovered and how curious traders become active ones. Kraken Pro is where serious traders live, serving millions globally, but the organic growth engine isn't pulling its weight yet. You'll be a hands-on player-coach who moves fast but thinks long-term, gets in the weeds while leading from the front, and knows that traffic means nothing if it doesn't convert.

What you'll do

• Own organic acquisition across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.
• Map the funnel from first touch to first trade, report on it clearly, and identify where traders drop off and how to win them back.
• Work with Product and Design to audit and improve landing pages, sign-up flows, onboarding, and in-product moments.
• Make every growth channel a brand-building one, reaching for trust alongside reach.
• Use Kraken Pro like a trader would, understand what makes it better, and turn those strengths into growth levers.
• Lead a lean, scrappy team, setting direction and coaching while staying hands-on enough to ship, test, and fix things yourself.
• Run experiments across channels and funnel steps, double down on what works, and kill what doesn't.
• Build clear dashboards and insights that show leadership what's driving growth, what isn't, and what to do next.
• Partner with Legal and Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

What you bring

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming, with experience in a player-coach role leading a small team.
• Product savvy: you understand how products work, why people use them, and how to turn features into growth.
• UX instinct: you can spot friction in a flow and brief Product and Design on how to fix it.
• High AI competency to multiply your impact and keep up with demand.
• Analytical rigor with funnels, cohorts, attribution, and experimentation, able to turn data into decisions and clear stories.
• Speed under pressure: markets don't wait for approval cycles and neither do you.
• Range as a marketer across SEO, content, social, lifecycle, and partnerships, knowing enough about each to direct the work.
• Taste: knowing which channels and tactics not to pursue is as valuable as knowing which to scale.
• Familiarity with trading culture and the language traders use.
• Strong communication and leadership skills, with the ability to align cross-functional teams around a shared growth goal.

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It is part of Payward, which also operates NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks, building modern financial infrastructure to advance an open, global financial system.