Influencer Marketing Specialist - Arabic

As an Influencer Marketing Specialist at Playnance, you own creator discovery and outreach for Arabic-speaking markets across the MENA region. You identify, qualify, and contact influencers and streamers across Instagram, TikTok, YouTube, Snapchat, Kick and Twitch, building our creator pipeline and executing campaigns within an allocated market budget. Working closely with the Influencer Marketing Manager, you track performance weekly and drive pipeline development across UAE, Saudi Arabia, Kuwait, Qatar, Egypt, Morocco, Lebanon and Jordan.

What you'll do

• Build and maintain a qualified creator database for your market across Snapchat, Instagram, TikTok, YouTube, Kick and Twitch, focusing on gaming, Web3, sports, trading, entertainment and lifestyle creators.
• Review creator media kits and analytics, including audience geography and demographics, engagement rates, views, follower growth and previous brand collaborations, and assess creators using the qualification framework.
• Manage initial contact and follow-ups in Arabic and English across Instagram DM, email, Telegram and relevant creator platforms, book calls and hand qualified opportunities to the Influencer Marketing Manager for commercial negotiations.
• Work within a predefined market budget set by the Influencer Marketing Manager, propose campaign allocations, track committed and actual spend and obtain approval before making commitments.
• Keep the Monday.com Influencer Pipeline and Collaborations boards accurate and up to date, including contacts, status, deliverables and campaign results.
• Coordinate campaigns from creator onboarding and briefing through publication, ensuring agreed deliverables and timelines are met.
• Track campaign performance including views, clicks, registrations, conversions and acquisition costs, and prepare weekly pipeline updates and monthly market reports.
• Monitor competitor campaigns, creator trends, emerging platforms and rising creators, and identify new opportunities.

What you bring

• Native-level proficiency in Arabic, including strong written communication skills and familiarity with Modern Standard Arabic and at least one major regional dialect such as Gulf, Egyptian or Levantine Arabic.
• Professional working proficiency in English.
• 1-3 years of experience in influencer marketing, talent management, social media or digital marketing, either brand or agency side.
• Strong understanding of creator culture and social media trends across Arabic-speaking markets.
• Experience using CRM or pipeline management tools such as Monday.com, HubSpot, Notion, Airtable or similar.
• Strong understanding of Instagram, TikTok and YouTube analytics and the ability to evaluate creator performance and audience quality.
• An analytical mindset with working knowledge of Google Sheets or Excel, KPI tracking and campaign performance metrics.
• Genuine interest in creators, streaming, Web3 or gaming.
• Organized, proactive, autonomous and persuasive in written communication.

Nice to have

• Experience in gaming or digital entertainment.

What we offer

• Ownership of key international markets within a fast-growing Web3 technology company.
• Direct collaboration with the CMO and access to established outreach processes, campaign budgets and professional creator-marketing tools.
• An international team based in Moshe Aviv Tower, Ramat Gan.

About Playnance

Playnance is a global technology company building the infrastructure for next-generation, real-time blockchain entertainment experiences. The company develops high-performance systems powering gaming, predictions, trading, and digital economies at global scale, with an ecosystem including PlayW3, a blockchain-powered entertainment platform, PlayBlock, a proprietary Layer-3 blockchain, and G Coin, the utility token supporting the ecosystem.