Influencer Marketing Specialist - French

As an Influencer Marketing Specialist at Playnance, you own creator discovery and outreach across French-speaking markets. You identify, qualify, and contact influencers and streamers across Instagram, TikTok, YouTube, Kick and Twitch, working closely with the Influencer Marketing Manager to build the creator pipeline, execute campaigns, and report on performance.

What you'll do

• Build and maintain a qualified creator database across Instagram, TikTok, YouTube, Kick and Twitch, focusing on gaming, Web3, sports, trading, entertainment and lifestyle creators in French-speaking markets (France, Belgium, Switzerland, Canada/Quebec and other relevant regions).
• Review creator media kits and analytics, including audience geography, demographics, engagement rates, views, follower growth and previous brand collaborations, and assess creators using the qualification framework.
• Manage initial contact and follow-ups in French and English across Instagram DM, email, Telegram and relevant creator platforms. Book calls and hand qualified opportunities to the Influencer Marketing Manager for commercial negotiations.
• Work within a predefined market budget, propose campaign allocations, track committed and actual spend and obtain approval before making commitments.
• Keep the Monday.com Influencer Pipeline and Collaborations boards accurate and up to date, including contacts, status, deliverables and campaign results.
• Coordinate campaigns from creator onboarding and briefing through publication, ensuring agreed deliverables and timelines are met.
• Track campaign performance including views, clicks, registrations, conversions and acquisition costs. Prepare weekly pipeline updates and monthly market reports.
• Monitor competitor campaigns, creator trends, emerging platforms and rising creators, and identify new opportunities.

What you bring

• Native-level proficiency in French and professional working proficiency in English.
• 1-3 years of experience in influencer marketing, talent management, social media or digital marketing, either brand or agency side.
• A strong understanding of French-speaking creator culture, streaming communities and social media trends.
• Experience using CRM or pipeline management tools such as Monday.com, HubSpot, Notion, Airtable or similar.
• Strong understanding of Instagram, TikTok and YouTube analytics and the ability to evaluate creator performance and audience quality.
• An analytical mindset with working knowledge of Google Sheets or Excel, KPI tracking and campaign performance metrics.
• Genuine interest in creators, streaming, Web3 or gaming.
• Organized, proactive, and autonomous approach with persuasive written communication skills.

Nice to have

• Experience in gaming or digital entertainment.

What we offer

• Ownership of key international markets within a fast-growing Web3 technology company.
• Direct collaboration with the CMO and access to established outreach processes, campaign budgets and professional creator-marketing tools.
• An international team based in Ramat Gan.

About Playnance

Playnance is a global technology company building infrastructure for next-generation, real-time blockchain entertainment experiences. The ecosystem includes PlayW3, a blockchain-powered entertainment platform, and PlayBlock, a proprietary Layer-3 blockchain designed for instant, gasless, and transparent transactions, alongside G Coin, the utility token supporting interactions and rewards across the ecosystem.