Influencer&Affiliate Marketing Growth Manager – EN Markets

As an Influencer and Affiliate Marketing Growth Manager at Bitget Wallet, you lead partnerships with crypto KOLs, creators, and affiliates across English-speaking markets. You build a high-quality partner pipeline, execute campaigns, and measure success by qualified traffic, registrations, trading volume, and ROI. You manage and mentor a BD team, align campaigns with product launches and market priorities, and ensure all partner content meets brand and compliance standards.

What you'll do

• Source, evaluate, and manage crypto KOLs, X creators, YouTubers, Telegram and Discord community owners, trading groups, and affiliate partners across EN markets
• Build and maintain a high-quality partner pipeline, segmented by market, audience profile, content format, trading influence, and conversion potential
• Plan and execute influencer and affiliate campaigns, including outreach, negotiation, briefs, deliverables, budgets, referral links, tracking, and reporting
• Activate KOLs and partners around product launches, campaigns, and key market narratives
• Evaluate partnerships based on measurable outcomes including qualified traffic, registrations, activations, trading volume, retention, and ROI rather than views or impressions alone
• Establish and optimize affiliate workflows, including partner onboarding, commission structures, tracking links, campaign materials, and performance reviews
• Manage and coach BD team members to improve KOL outreach, partner screening, campaign execution, and partner activation
• Set clear team workflows and performance standards, reviewing pipeline progress, campaign quality, and partner performance regularly
• Work closely with Growth, Product Marketing, Content, Product, and Community teams to align partner campaigns with EN market priorities
• Ensure all KOL and affiliate content follows brand guidelines, approved product messaging, and compliance requirements

What you bring

• 3+ years of experience in influencer marketing, affiliate marketing, partnerships, BD, or growth in crypto, Web3, trading, fintech, or exchanges
• A strong understanding of English-speaking crypto communities, including Crypto Twitter/X, Telegram, Discord, YouTube, trading groups, and affiliate ecosystems
• Existing relationships with EN-market crypto KOLs, trading communities, creators, or affiliates
• Proven experience delivering KOL or affiliate campaigns with measurable acquisition, activation, trading-volume, or revenue results
• Strong commercial judgment and ability to assess partnership ROI, audience quality, brand fit, and conversion potential
• Prior experience managing or mentoring BD, partnership, or influencer-marketing team members
• Excellent English communication, negotiation, and project-management skills
• Crypto-native mindset, high proactivity, organization, and comfort working in a fast-paced environment

About Bitget Wallet

Bitget Wallet is a non-custodial crypto wallet with over 80 million users, offering swaps, market insights, staking, rewards, DApp exploration, and payment solutions. It supports 130+ blockchains and enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges, backed by a $300+ million user protection fund.