Institutional Growth Marketing Lead

As Institutional Growth Marketing Lead at the Solana Foundation, you own marketing to banks, asset managers, and financial infrastructure providers building on Solana. You will define the institutional audience, build campaigns and content that reach them, and provide your business development team with the materials they need to advance deals. You are based in New York, close to the institutions you serve, and work alongside BD, data, events and communications teams.

What you'll do

• Segment the institutional and capital-markets audience down to named accounts and specific personas
• Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels
• Build sales enablement materials for Institutional BD, including narratives, decks, one-pagers, objection handling, and a maintained content library
• Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed
• Drive event and partnership activation alongside the Events team, with Breakpoint serving as the anchor moment
• Measure institutional engagement and pipeline influence in partnership with BD, establishing clear success metrics and reporting results honestly

What you bring

• Substantial experience marketing to institutional financial audiences such as asset managers, banks, allocators, market infrastructure, or fintech serving those buyers
• Demonstrated ownership of a full-funnel program: you have defined the audience, built the plan, and been accountable for results
• The ability to write with authority for a sophisticated financial reader, and the judgment to know when a claim needs a source
• Experience building sales enablement that a commercial team actually uses
• Comfort with research and data: you can brief an analysis, interrogate the output, and turn it into a narrative that holds
• A working understanding of digital assets and where tokenization, stablecoins and market structure are genuinely heading
• Fluency with AI tooling for research, segmentation, drafting and campaign analysis

Nice to have

• You have sat on the institutional side at a bank, fund, or market infrastructure provider
• Experience in the fintech or blockchain industry
• Experience launching a research franchise or flagship industry report
• An existing network among institutional digital-asset teams
• You can hold your own in a room with both a crypto-native founder and a chief investment officer

About Solana Foundation

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high-performance blockchain delivering fast and friendly user experience without sacrificing security. The Foundation works toward a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world.