KOL Lead, Netherlands & Germany

As a KOL Lead at Kraken, you'll build and scale a creator network in the Netherlands, Germany, and beyond for Kraken Pro from the ground up. You'll drive new trading user acquisition through influencer partnerships, own end-to-end relationships with local KOLs, and represent Kraken Pro's derivatives suite-perpetual futures, prop trading, and margin-to top regional creators.

What you'll do

• Build and scale a KOL/creator network in the Netherlands, Germany, and other countries for Kraken Pro from the ground up
• Drive new trading user acquisition through influencer and creator partnerships across both markets
• Own end-to-end relationship management with local KOLs, from sourcing to activation
• Represent Kraken Pro's derivatives suite-perpetual futures, prop trading, and margin-to top regional creators
• Fix on-the-ground execution issues that block program performance and iterate fast
• Set and own regional KOL acquisition targets and CAC efficiency
• Partner cross-functionally with growth, marketing, and compliance teams
• Benchmark and adapt a proven KOL playbook

What you bring

• Proven track record building an influencer/KOL/creator network from scratch in the Netherlands and/or Germany
• Native or fluent Dutch and/or German, with deep fluency in the local crypto/trading creator ecosystem
• Experience acquiring trading users at scale with a clear eye on CAC
• Hands-on, get-things-done approach-you solve problems on the ground rather than escalating
• High agency-you own regional strategy without waiting for global direction
• Understanding of perpetual futures, margin, and prop trading products
• Comfort operating in a fast-moving, ambiguous, 24/7 crypto environment
• Strong relationship-management and negotiation skills with creators and KOLs

Nice to have

• Existing personal network of crypto KOLs/creators in the Netherlands, Germany, and other countries
• Prior KOL, growth, or influencer marketing role at a crypto exchange

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is owned by Payward, a group that also includes NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.