KOL Lead, Spain & Iberia

As KOL Lead for Spain and Iberia at Kraken (part of Payward), you build and scale a KOL and creator network in your region from the ground up. You drive new trading user acquisition through influencer and creator partnerships, own end-to-end relationship management with local KOLs, and represent Kraken Pro's derivatives suite to top regional creators.

What you'll do

• Build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro from the ground up
• Drive new trading user acquisition through influencer and creator partnerships across the region
• Own end-to-end relationship management with local KOLs, from sourcing to activation
• Represent Kraken Pro's derivatives suite (perpetual futures, prop trading, margin) to top regional creators
• Fix on-the-ground execution issues that block program performance and iterate fast
• Set and own regional KOL acquisition targets and customer acquisition cost efficiency
• Partner cross-functionally with growth, marketing, and compliance teams
• Benchmark and adapt a proven KOL playbook

What you bring

• A proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region
• Fluent Spanish, with deep fluency in the local crypto and trading creator ecosystem
• Experience acquiring trading users at scale with a clear eye on customer acquisition cost
• A hands-on, get-it-done approach (you solve problems on the ground rather than escalating)
• High agency and ownership of regional strategy without waiting for global direction
• Understanding of perpetual futures, margin, and prop trading products
• Comfort operating in a fast-moving, ambiguous, 24/7 crypto environment
• Strong relationship-management and negotiation skills with creators and KOLs

Nice to have

• An existing personal network of crypto KOLs and creators in Spain, Iberia, and other countries
• Prior KOL, growth, or influencer marketing experience at a crypto exchange

About Kraken

Kraken, founded in 2011 and owned by Payward, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients.