Lead Brand & Growth Marketer- Executive Initiatives

As a Lead Brand & Growth Marketer focused on Executive Initiatives at TRM Labs, you help expand TRM's talent brand reach and community presence. You sit at the intersection of growth marketing, channel strategy, and community activation, partnering closely with TRM's Talent Brand Storyteller to bring content to life across social channels, events, partnerships, and technical communities. This is a hands-on individual contributor role where you execute campaigns, manage community and event programs, test new channels, and use performance data to drive measurable engagement and pipeline.

What you'll do

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels
• Partner with Talent and Marketing teams to adapt and distribute content across channels and formats most likely to reach priority talent
• Coordinate TRM's presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics
• Build relationships with technical communities, professional networks, universities, and other talent partners
• Produce and host community programs, including meetups, panels, and virtual events
• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities
• Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements
• Identify and test new channels and programs that expand TRM's reach with priority talent segments

What you bring

• 3-6 years of experience in growth marketing, community marketing, employer brand, events, or a related field
• Experience executing campaigns across social, community, event, or partnership channels
• Strong project management skills and the ability to manage multiple initiatives from planning through execution
• Experience supporting events, sponsorships, meetups, or community programs
• Familiarity with paid social and digital distribution, particularly LinkedIn
• Strong written communication and an eye for how content should be adapted across different channels
• Comfort using data to evaluate performance and improve campaigns
• High ownership and resourcefulness, with the ability to move quickly in a high-growth environment
• AI fluency: you apply AI tools to accelerate workflows, structure and solve problems, improve output quality, and increase speed and leverage

Nice to have

• Experience engaging engineering or technical audiences
• Experience using AI tools and agents to accelerate workflows while maintaining quality

What we offer

• Base salary range of $160,000 to $210,000 (US-based; adjusted for geography outside the United States)
• Eligibility to participate in TRM's equity plan
• Minimum 4-hour overlap with EST business hours; async-first communication with synchronous check-ins as needed

About TRM Labs

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.