Lead Digital Designer
What design roles in crypto pay
57 salaries · our own dataMost design roles in crypto pay between $116k and $224k, with a median of $181k.
As a Lead Digital Designer at Ripple, you will help shape the future of the web ecosystem by building scalable design systems, defining modern digital experiences, and driving how the brand shows up across the web. You'll play a key role in evolving design foundations and contributing to a large-scale website redesign, partnering closely with engineering, product, marketing, and agencies. This is a hands-on leadership role for someone who thinks in systems, cares deeply about craft, and knows how to bring clarity to complex, cross-functional work.
What you'll do
- Lead the design of high-impact web experiences across the homepage, product pages, and key user journeys
- Contribute to the evolution of a scalable design system, including tokens, components, and reusable modules for the CMS system
- Partner closely with engineering to ensure design systems are translated into high-quality, production-ready implementations
- Help define and refine site architecture, navigation systems, and overall user experience frameworks
- Collaborate with brand teams to develop a modern and cohesive digital aesthetic
- Balance brand storytelling with usability, accessibility, and performance across all web experiences
- Work cross-functionally with product, marketing, and UX teams to align on goals, priorities, and user needs
- Guide and collaborate with external agencies and partners on design execution and exploration
- Support UX testing, A/B testing, and ongoing optimization efforts to continuously improve the site experience
- Help establish workflows and processes that improve speed, quality, and consistency across the web team
What you bring
- At least 3+ years of experience in web or digital product design
- A strong portfolio demonstrating high-quality web design and systems thinking
- Proven experience working with design systems, component libraries, and scalable frameworks
- Strong visual design foundation, including typography, layout, color, and hierarchy
- A deep understanding of responsive design, UX principles, and modern web standards
- Experience collaborating closely with engineering teams and an understanding of front-end constraints
- The ability to clearly communicate design decisions and influence cross-functional stakeholders
- Comfort working in fast-paced environments with evolving priorities and ambiguity
- Experience designing for complex, multi-page websites or platforms
Nice to have
- Experience in fintech, B2B, or complex product ecosystems
- Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
- Experience contributing to or leading large-scale website redesigns
- Understanding of CRO, A/B testing, and data-informed design decision-making
- Experience with motion design, interaction design, or advanced web storytelling
- Interest in AI tools and their application in design workflows
- Experience collaborating with or managing external agencies and partners
- Exposure to both brand-driven and product-driven design environments
What we offer
- Competitive salary, bonuses, and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match and mobile phone stipend
- Rest and recharge days to help you recharge
- Generous wellness reimbursement and weekly onsite and virtual programming
- A generous vacation policy: work with your manager to take time off when you need it
- Industry-leading parental leave policies and family planning benefits
- Catered lunches, fully-stocked kitchens, and regular team offsites and events
- Flexible in-office collaboration: 10+ days a month in the office, with your team deciding which days work best
- A professional development budget to support your learning
- Bi-weekly all-company meetings with business updates and discussion with the leadership team
About Ripple
Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments, and developers. The company improves the global financial system and creates greater economic fairness and opportunity by improving how value moves worldwide.
