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Lead / Expert, DeFi Ecosystem Growth

OKXHong Kong, Hong Kong SAR
Type
Full-time
Work setup
On-site
Experience
Lead / Head
Posted
28 days ago

What marketing roles in crypto pay

28 salaries · our own data
median $186k$142k$226k

Most marketing roles in crypto pay between $142k and $226k, with a median of $186k.

As a Lead or Expert in DeFi Ecosystem Growth at OKX, you will support the global growth and ecosystem development of DeFi-related and broader on-chain initiatives. You'll work with Product, Business Development, Marketing, Engineering, and other teams across multiple countries and regions to develop product, user, and ecosystem opportunities.

What you'll do

  • Define and drive global growth strategies for DeFi-related products and ecosystem initiatives
  • Develop a deep understanding of Web3 users, products, and ecosystem trends and identify opportunities to support adoption and ecosystem development
  • Partner with global Product, Engineering, Business Development, Marketing, and other teams to drive strategic product and ecosystem initiatives
  • Build and maintain long-term relationships with relevant protocols, projects, technology teams, and ecosystem partners
  • Provide industry and user insights to inform product positioning, user experience, go-to-market, and ecosystem strategies
  • Support global ecosystem initiatives, partnership programs, and go-to-market projects
  • Stay ahead of developments across DeFi and the broader Web3 industry and translate emerging trends into relevant growth opportunities
  • Use data, user feedback, and market insights to evaluate and continuously improve growth strategies
  • Independently lead high-impact global and cross-functional initiatives from strategy through execution

What you bring

  • 6+ years of experience across internet, FinTech, Crypto/Web3, or related industries
  • Strong understanding of DeFi, Web3 products, and public blockchain ecosystems, supported by relevant industry experience
  • Experience across Growth, Product Operations, Ecosystem, Business Development, or related functions
  • Strong product mindset, with the ability to understand user needs and partner effectively with Product teams on growth opportunities
  • Strong familiarity with the global Web3 ecosystem and the ability to build effective relationships with projects and industry partners
  • Strong analytical and structured problem-solving capabilities
  • Excellent cross-functional communication and stakeholder management skills
  • Ability to independently drive complex initiatives in a fast-moving, cross-regional environment
  • Fluent English with the ability to collaborate effectively with global teams and partners

What we offer

  • Competitive total compensation package
  • Learning and development programs and education subsidy for your growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for you and your dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is also a trusted platform for hundreds of large institutions seeking access to crypto markets, backed by Proof of Reserves. OKX is part of OKG, a group bringing blockchain value to users worldwide through products including OKX, OKX Wallet, and OKLink.

Lead / Expert, DeFi Ecosystem Growth | CryptoJobsHQ