Lead Generation Marketer, Institutional

As a Lead Generation Marketer at Blue Cube Services, you drive qualified new leads into the institutional business. You design, run, and measure creative campaigns across the full institutional product surface-from OTC trading and liquidity provisioning to custody, staking, digital asset treasuries, and asset management. You partner closely with sales to ensure every lead generated is one the team can credibly convert.

What you'll do

• Design and run creative, multi-channel lead generation campaigns across institutional product lines including OTC trading, liquidity provisioning, token launch and distribution, custody and staking, digital asset treasuries, asset management, and emerging institutional offerings
• Tailor messaging, channels, and offers to specific buyer personas within each product line: traders, treasurers, CIOs, founders, allocators, and others
• Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments
• Define what a qualified lead looks like for each product line, in partnership with sales
• Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won
• Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product
• Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline
• Work hand in hand with the institutional sales team to align on target accounts, messaging, and lead quality
• Build feedback loops with sales so campaigns are tuned to what is converting, not just what is generating volume
• Support sales with collateral, sequences, and account-level campaigns where useful (ABM-style plays)
• Run campaigns across paid channels (LinkedIn, search, programmatic), owned channels (email, webinars, gated content), and earned channels as appropriate
• Own and operate the lead gen tech stack (CRM, marketing automation, attribution, enrichment) and keep data clean and reliable
• Identify and test new channels, formats, and creative approaches, especially AI-assisted workflows that can scale output

What you bring

• 4-5 years of demonstrable experience generating qualified B2B leads at scale, with clear examples of campaigns you have designed, run, and measured
• A strong analytical mindset, comfortable defining funnels, instrumenting attribution, and reporting on pipeline contribution rather than vanity metrics
• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar, and lead enrichment tooling
• A proven ability to partner with sales teams in a complex, considered-purchase environment
• The ability to operate autonomously, prioritise across multiple product lines, and ship campaigns end-to-end
• Strong written English and the ability to brief or produce campaign creative and copy
• Familiarity with AI tooling for campaign ideation, copy, audience research, and workflow automation

Nice to have

• Working knowledge of crypto, digital assets, or traditional capital markets and the institutional buyer landscape
• Experience marketing to OTC desks, hedge funds, family offices, asset managers, corporate treasuries, or token issuers
• ABM (account-based marketing) experience targeting named accounts
• Experience running webinars, events, or research-led campaigns as lead generation vehicles
• Comfort with paid LinkedIn, paid search, and programmatic B2B channels at a hands-on level