Lead Marketing Engineer

As a Lead Full Stack Engineer, Marketing at Ripple, you will establish the technical vision and framework for Ripple's marketing technology platform. You'll create dynamic, high-performing, and globally scalable experiences that directly boost go-to-market efforts and support internal teams. This role is perfect for an AI-forward engineering leader who thrives where technology, growth marketing, and data converge. Operating at a Staff/Lead level, you will partner closely with Growth, Marketing Operations, and Data teams to invent scalable solutions.

What you'll do

• Develop and manage the comprehensive technical plan for Ripple's marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.
• Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that increase the marketing team's efficiency and output.
• Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery.
• Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce) to ensure accurate tracking, attribution, and data-driven decision-making.
• Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.
• Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.
• Build scalable CMS schemas and APIs in Sanity to support modular content creation that serves performance marketing and lead generation funnels.
• Continuously optimize core web vitals, technical SEO, and edge-caching strategies to improve user acquisition and conversion rates.
• Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.

What you bring

• 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.
• Deep expertise in modern JavaScript and React, specifically Next.js with App Router and Server Components, and headless architectures.
• Applied AI experience and hands-on integration of LLMs (OpenAI, Anthropic, etc.) using frameworks like Vercel AI SDK or LangChain to build internal tools or agents.
• Proven track record building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites.
• Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas.
• Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds.
• Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams.
• Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority.
• Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes.

What we offer

• Annual base salary of $200,000-$250,000 USD for positions based in NY, plus equity and additional compensation such as bonuses.
• Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support.
• Professional development budget to support learning in the latest technologies.
• R and R days so you can rest and recharge.
• Generous wellness reimbursement and weekly onsite and virtual programming.
• Generous vacation policy, work with your manager to take time off when you need.
• Industry-leading parental leave policies and family planning benefits.
• Flexible in-office collaboration, with managers and teams deciding which 10+ days a month they come in.
• Employee giving match and mobile phone stipend.
• Catered lunches, fully-stocked kitchens with premium snacks and beverages, and team offsites and bonding activities.

About Ripple

Ripple is building a world where value moves like information does today, through crypto solutions for financial institutions, businesses, governments and developers. The company improves the global financial system and creates greater economic fairness and opportunity for people worldwide.