As a Marketing Director at Bitget Wallet, you define and evolve the global brand strategy as the company transitions from a web3 wallet to an everyday finance app. You lead a high-performing marketing team and shape how a non-custodial wallet with over 80 million users presents itself to crypto and non-crypto audiences alike, crafting a clear, differentiated brand narrative aligned to growth goals.
What you'll do
- Define and evolve the global brand strategy and craft a clear, differentiated brand narrative aligned to the company's vision and growth goals as it transitions from a web3 wallet to an everyday finance app
- Oversee brand identity and creative direction across all touchpoints, provide clear brand guidelines, enforce quality control and consistent narrative tone, and lead brand campaigns, launches and major brand moments
- Set the content and social strategy to make the brand culturally relevant to both crypto and non-crypto audiences
- Own global brand and marketing activations across priority markets via various channels, ensuring consistent execution and local relevance
- Develop point-of-view-driven thought leadership around on-chain finance, payments, and the future of money, and build a strong B2B brand amongst partners
- Own brand communications, messaging, and external narrative, and shape how the company shows up in media, podcasts and public conferences
- Build and lead a high-performing marketing team covering content, social media, community, PR, events, and SEO
What you bring
- 8+ years in brand and growth marketing with leadership experience
- Fluency in English and Chinese, with strong global communication and leadership skills
- Background in crypto, fintech, payments, consumer tech, or platforms
- Proven experience scaling a brand through a major transformation into a global brand
- Strong strategic thinking skills with excellent storytelling instincts
- Hands-on experience with YouTube marketing and other social media channels such as Instagram and TikTok
- A discerning eye for quality and the conviction to champion excellent work
- Demonstrated creativity in creating large-scale brand initiatives, memorable brand and marketing campaigns, innovative marketing events and third-party promotion strategies
- Strategic thinking paired with hands-on execution capability and experience managing complex, cross-regional teams
About Bitget Wallet
Bitget Wallet is a non-custodial crypto wallet serving over 80 million users. It supports 130+ blockchains and millions of tokens, offering swaps, market insights, staking, rewards, DApp exploration, and payment solutions across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it prioritises security and ease of use.