MARKETING EXECUTIVE (BLOCKCHAIN)

As a Marketing Executive at The20, you will work on marketing campaigns for multiple clients across different sectors of the crypto and Web3 ecosystem. You'll plan and execute campaigns spanning pre-launch, token generation events, and post-launch phases, alongside offline activations, community events, and conferences. This role demands a solid marketing foundation, the ability to quickly understand diverse products and target audiences, and the flexibility to manage multiple projects simultaneously.

What you'll do

• Plan and execute marketing campaigns, both online and community-based, for various project phases including pre-launch, TGE, and post-launch
• Organize and manage offline crypto and Web3 events and activations, including meetups, workshops, side events, conferences, and community events
• Coordinate with clients, internal teams, venues, vendors, partners, KOLs, and communities throughout the event lifecycle, from planning to on-site execution and post-event reporting
• Support the development of event concepts, agendas, attendee journeys, engagement activities, promotional materials, and operational plans
• Create multi-channel communication content across X, Telegram, Discord, website, and other platforms
• Manage and optimize the performance of KOL campaigns, community seeding, referral programs, and contests
• Collaborate directly with Design, Business Development, and Partnership teams to ensure consistent messaging
• Track campaign performance by monitoring KPIs, measuring data, and preparing performance reports
• Propose new ideas based on market and community insights

What you bring

• Minimum of 2 years of experience in marketing, preferably in Web3, crypto, or tech startups
• A solid understanding of the crypto ecosystem, including DeFi, NFT, Layer2, BTCFi, and related sectors
• Strong foundation in marketing principles, including target audience identification, positioning, customer journey, campaign planning, channel strategy, execution, and performance measurement
• Proficiency in social marketing, including content creation, viral campaigns, seeding, and community engagement
• Ability to track metrics, compile data, and report on campaign performance
• Strong communication and coordination skills when working with cross-functional teams
• A personal computer to bring to work

Nice to have

• Direct experience running KOL, Ambassador, Airdrop, or Community Growth campaigns
• A creative mindset with the ability to adapt to Web3 market trends
• Hands-on experience organizing offline events, community meetups, workshops, conferences, side events, or brand activations
• Experience coordinating with venues, vendors, production teams, speakers, KOLs, communities, sponsors, and other external partners during event execution

What we offer

• Salary up to 17,000,000 VND
• One month probationary period at 85% salary
• Lunch allowance of 700,000 VND per month after signing the labor contract
• Bonuses on holidays and Tet
• Company benefits and legal welfare policies
• Lunch and parking allowances provided
• Working hours: Monday to Friday, 8:30-17:30, plus two Saturdays per month, 8:30-16:30 (lunch break 12:00-13:00)

About The20

The20 is a Web3 company dedicated to building innovative solutions that drive the evolution of the digital asset ecosystem. By combining blockchain technology, data-driven innovation, and advanced financial technologies, the company empowers businesses and individuals to navigate the rapidly evolving Web3 landscape.