Marketing Lead - Crypto Infrastructure (London)
Revenue3London Area, United Kingdom
Type
Full-time
Work setup
On-site
Experience
Lead / Head
Posted
Today
What marketing roles in crypto pay
29 salaries · our own dataMost marketing roles in crypto pay between $133k and $225k, with a median of $186k.
As a Marketing Lead at a leading blockchain infrastructure company responsible for roughly 50% of all blocks on the Ethereum network, you will build the marketing function from the ground up. You'll be the architect of the company's narrative, translating complex technology for audiences ranging from retail crypto users to sophisticated institutional partners as the company expands into new product lines.
What you'll do
- Own and lead the marketing and communications function end to end
- Develop and drive the company narrative, positioning for credibility and trust in a competitive infrastructure landscape
- Translate complex technical concepts into clear messaging for both technical and non-technical audiences
- Build communications strategy to support expansion into new product lines
- Craft distinct approaches for engaging retail versus institutional audiences
- Act as a strategic partner to leadership on brand, reputation, and market positioning
What you bring
- Deep familiarity with the DeFi and crypto space, including understanding of the key players, language, and nuances
- Approximately 8 to 15 years of relevant marketing or communications experience (flexible for exceptional candidates with strong track records or referrals)
- Prior experience at a lean, focused crypto, DeFi, or institutional crypto company, not a large mass-market corporate background
- Proven ability to lead a marketing or communications function, not just execute within one
- Strong strategic and analytical instincts to synthesize a fast-moving landscape and translate it into action
- A demonstrated habit of thorough preparation and being informed before meetings
- Excellent written and verbal communication skills across technical and non-technical contexts
About Revenue3
Revenue3's client is a leading blockchain infrastructure company at the heart of the Ethereum ecosystem, responsible for producing roughly 50% of all blocks on the network.
