Marketing Manager, Partnerships & Affiliates

As Marketing Manager, Partnerships & Affiliates at Binance.US, you own the sourcing, negotiation, execution, and optimization of direct partnerships and affiliate marketing programs to drive efficient customer acquisition and business growth. You report to the User Acquisition & Mobile Growth Director and manage the marketing side of the Impact platform while scaling partnerships that demonstrate positive ROI.

What you'll do

• Source, negotiate, launch, and manage direct partnerships and affiliate relationships
• Own the affiliate program in Impact, including partner onboarding, tracking, campaign setup, reporting, and optimization
• Test new partners and acquisition opportunities, quickly identify underperformers, and scale ROI-positive relationships
• Monitor and optimize performance against key KPIs including FTDs, CPA, CAC, ROI/ROAS, LTV, and customer quality
• Partner with BI and Analytics teams to improve attribution, reporting, and partner-level performance measurement
• Collaborate with Legal, Compliance, Product Marketing, Creative, and other stakeholders to launch and manage partner initiatives
• Monitor affiliate traffic quality, fraud, promotional abuse, and compliance with program requirements
• Build and maintain strong relationships with affiliates, publishers, creators, and other strategic partners

What you bring

• 5+ years of experience in affiliate marketing, partnerships, business development, or performance marketing
• Proven experience sourcing, negotiating, and scaling performance-based partnerships
• Hands-on experience with Impact.com or a similar affiliate management platform
• Strong understanding of CPA, revenue share, hybrid, and performance-based commercial models
• Strong analytical skills with experience evaluating partner performance, ROI, CAC, LTV, and customer quality
• Strong negotiation, communication, and relationship management skills
• Experience with affiliate fraud prevention and traffic-quality monitoring
• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to have

• Experience in fintech, crypto, payments, or financial services
• Experience with AppsFlyer, Tableau, Google Analytics, or similar analytics platforms
• Experience with Mobile Ad Networks, DSPs, CTV, and other marketing channels

What we offer

• Unlimited PTO for salaried full-time roles
• Mental wellness benefits including free 1:1 virtual visits with a licensed mental wellness professional
• Comprehensive competitive health benefits
• Fully remote work with work-from-home equipment reimbursements available to new hires
• Annual professional development budget
• Free 1:1 virtual visits with a career coach
• 401k plan with employer match

About Binance.US

Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes and Business Insider, it leads the industry with low fees, an advanced trading engine, strong security, and a robust compliance framework. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.