New Media Manager, Social and Community Growth

As a New Media Manager at the Solana Foundation, you'll build Solana's presence beyond X and create formats people return for. You're a maker who writes, shoots, produces, posts, and reads the numbers at crypto speed. You'll own new platforms and formats-YouTube, TikTok, Instagram, and others-so the team can reach younger developers, users outside the US, and people discovering onchain finance for the first time.

What you'll do

• Develop a growth thesis for each new platform (YouTube, TikTok, Fomo, and emerging channels), building platform-specific content rather than repurposing content from X.
• Create recurring formats that people subscribe to, moving beyond one-off posts.
• Build a roster of on-camera talent from across the Solana ecosystem, including founders, builders, and creators who can anchor formats.
• Plan and produce content around Breakpoint, Accelerate, and Hacker Houses, developing strategy before events rather than editing content after.
• Develop regional and non-English formats tailored to where audiences are located.
• Turn around content quickly when moments matter, operating in hours rather than days.
• Translate audience insights into actionable feedback for the wider team.
• Integrate new-platform content into priority campaigns and launches alongside the Social Lead.
• Manage editors and contractors to a consistent cadence and within budget.
• Create content that passes legal review without losing its edge.
• Prioritize retention, subscriptions, and participation as success metrics, treating impressions as secondary.

What you bring

• Demonstrable success growing a YouTube channel or comparable long-form video presence, with concrete numbers you can explain.
• Hands-on production skills: you can take an idea to a published video without relying on an agency.
• Native fluency in crypto culture, including the parts difficult to explain to outsiders.
• A strong instinct for format and why one video works when an almost identical one does not.
• Comfort being on camera, or a clear plan for who represents the brand.
• The judgment to represent a foundation rather than a personal brand, without becoming corporate.
• Fluency with AI tooling across scripting, editing, thumbnail iteration, localization, and performance analysis.

Nice to have

• You have built your own audience.
• Editing skills in Premiere, CapCut, After Effects, or equivalent software.
• Experience working with non-English audiences and localization.
• Strong views on what crypto content gets wrong.

About Solana Foundation

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high-performance blockchain delivering fast and user-friendly experience without sacrificing security, and the Foundation works to build a world where individuals own their data, use permissionless networks, and transfer information and value freely.