New Media Manager, Social and Community Growth

As a New Media Manager at the Solana Foundation, you'll build Solana's presence beyond X and create the content franchises people return for. You join the marketing and communications team that tells the story of what's being built on Solana, working across developers, founders, traders, institutions, policymakers, and media. This is a maker's role: you'll write, shoot, produce, post, and measure content at the speed crypto moves, owning new platforms and formats so the team can reach younger developers, users outside the US, and anyone touching onchain finance for the first time on YouTube, TikTok, Instagram, and emerging channels.

What you'll do

• Develop a growth thesis for each new platform, YouTube, TikTok, and whatever comes next, building platform-specific content rather than repurposing X posts
• Create recurring formats that people subscribe to, rather than relying on one-off posts
• Build a bench of on-camera talent from across the ecosystem, including founders, builders, and creators who can carry a format
• Plan and produce content around Breakpoint, Accelerate, and Hacker Houses, developing strategy before the event rather than editing content afterwards
• Develop regional and non-English formats tailored to where audiences already exist
• Turn around content quickly when moments matter, operating in hours rather than days
• Translate audience insights into actionable feedback for the wider team
• Integrate new-platform content into priority campaigns and launches alongside the Social Lead
• Manage editors and contractors to a consistent cadence and within budget
• Create content that clears legal review without losing its edge
• Prioritize retention, subscriptions, and participation as measures of success, treating impressions as a byproduct

What you bring

• Demonstrable success growing a YouTube channel or comparable long-form video presence, with concrete numbers you can explain
• Hands-on production skill: you can take an idea to a published video without waiting for an agency
• Native fluency in crypto culture, including the parts that are difficult to explain to outsiders
• A strong instinct for format: you understand why one video works and a near-identical one does not
• Comfort being on camera, or a clear plan for who is
• The judgment to represent a foundation rather than a personal brand, without becoming corporate
• Fluency with AI tooling across scripting, editing, thumbnail iteration, localisation, and performance analysis

Nice to have

• You have built an audience of your own
• Editing skill in Premiere, CapCut, After Effects, or equivalent
• Experience with non-English audiences and localization
• Strong views on what crypto content gets wrong

About Solana Foundation

The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network. Solana is a high-performance blockchain delivering fast user experience without sacrificing security. The Foundation works to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely.