Partner 20, Social Media Lead, Crypto

As the Social Media Lead at a16z crypto, you own the growth of a16z crypto's social channels and community engagement across key audiences in the crypto and blockchain industry. You work closely with the crypto marketing team to adapt and distribute content into social posts, create native social content such as clips and campaigns, and advise the broader a16z crypto team and portfolio companies on social media strategy and profile building. This is a remote role on West Coast time, though occasional in-office presence is required for team offsites, conferences, and events.

What you'll do

• Build and execute social media strategy, operationalizing ideas into processes, pipelines, and content calendars while generating fresh creative ideas and staying on top of the latest social media trends
• Analyze performance data and optimize content, testing hypotheses around content packages with the audience development lead and reporting insights back to the team
• Create and produce social content directly when needed, help produce it with others, and oversee the short-form clips operation, identifying, adapting, editing, and timing compelling clips for social platforms
• Stay plugged into internet culture, online conversations, sentiment, industry trends, and shifts to craft relevant and entertaining social media content
• Develop and engage relevant social media communities across different audiences, identify and engage key influencers across crypto verticals, and serve as the online brand voice for a16z crypto
• Adapt and distribute existing content pieces such as investment announcements, podcast appearances, media interviews, editorial content, and special projects into social media formats

What you bring

• Excellent communication skills across text, multimedia, design, and memes
• Hands-on experience owning or driving social media for a high-visibility or high-growth brand, with past experience in a content operation preferred
• Proven ability to adapt style and voice across different formats, platforms, and audiences while maintaining the right tone
• Experience with X, LinkedIn, and Instagram required; experience with crypto-native or alt social media tools and video platforms such as YouTube or TikTok is optional
• Strong command of data, including implementing analytics tools and regularly interpreting and reporting insights
• Ability to meet multi-threaded, cross-functional deadlines
• Passion for technology, the internet, open source, and/or crypto, with intellectual curiosity and a commitment to continuous learning
• Low ego, high empathy, and strong collaboration skills with diverse teams

What we offer

• Salary range of $199,000-$232,000, with actual starting pay varying based on experience, skills, and scope
• Eligibility to participate in the a16z carry program and various discretionary bonus programs
• Health, dental, vision, disability, and life insurance coverage
• 401K plan
• Vacation and sick leave

About a16z

Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 that invests across seed, venture, and growth-stage technology companies in AI, bio and healthcare, consumer, crypto, enterprise, fintech, games, and American dynamism. a16z has $100B+ under management. a16z crypto aims to foster innovation and accelerate progress in the crypto ecosystem, supporting the portfolio through engineering, security, go-to-market, regulatory and legal, research, talent, and marketing including editorial content operations.