Partner 20, Social Media Lead, Crypto

As the Social Media Lead at a16z crypto, you'll grow the firm's social channels and engage key communities across platforms relevant to crypto and blockchain innovation. You'll partner closely with the crypto marketing and editorial teams to adapt existing content into social posts and create native social media formats like clips and campaigns. This spans coverage from podcast appearances and investment announcements to events, conferences, and special projects. You'll also advise the broader a16z crypto team and portfolio companies on social media strategy and profile building.

What you'll do

• Build and execute social media strategy, turning ideas into operationalized processes, content pipelines, and calendars while proposing creative formats and staying on top of trends to run and prioritize experiments
• Adapt and distribute content pieces from the editorial and marketing teams into compelling social media posts across platforms
• Create native social media content including clips, content campaigns, and other formats, identifying and editing clips to be compelling and well-received on social platforms
• Analyze performance data across social channels, test content hypotheses, evaluate what's working, and report insights to inform ongoing content programs
• Engage with relevant social media communities and crypto verticals, identify and engage key influencers, and serve as the online brand voice and advocate for a16z crypto
• Stay plugged into internet culture, monitor sentiment and industry trends, and use that context to craft compelling, informative, and entertaining social content
• Advise the broader a16z crypto team (from investing to operations) and portfolio companies on social media strategy and profile building

What you bring

• Excellent communicator across text, multimedia, design, and memes
• Hands-on experience owning or driving social media for a high-visibility or high-growth brand, with past experience in a content operation especially valued
• Proven ability to adapt style and voice across different formats, platforms, and audiences, striking the right tone without being corporate or cringe
• Experience with X, LinkedIn, and Instagram required
• Strong command of data, including implementing analytics tools and regularly interpreting and reporting insights
• Ability to meet multi-threaded, cross-functional deadlines
• Passionate about technology, the internet, open source, and/or crypto, with intellectual curiosity and a commitment to continuous learning
• Low ego, high empathy, and strong ability to collaborate with diverse teams

Nice to have

• Experience with crypto-native or alternative social media platforms
• Experience creating video content for YouTube or TikTok

What we offer

• Salary range of $199,000 to $232,000, based on experience, skills, and scope
• Eligibility for the a16z carry program and discretionary bonus programs
• Benefits including health, dental, vision, disability, life insurance, 401k plan, vacation, and sick leave
• Remote role on West Coast time, with occasional in-office presence required for team offsites, conferences, and events

About a16z crypto

a16z crypto is the crypto and blockchain investment practice within Andreessen Horowitz, a venture capital firm managing $100B+ across multiple funds. a16z crypto aims to foster innovation and enable the crypto ecosystem to thrive in the U.S., supporting its portfolio companies through engineering, security, go-to-market, regulatory and legal, research, talent, and marketing operations including an editorial content arm.