Partner 20, Social Media Lead, Crypto

As a Social Media Lead at Andreessen Horowitz, you'll grow a16z crypto's social channels and engage key communities across the crypto industry. You'll work closely with the crypto marketing team to adapt and distribute existing content into social media posts, create native social content such as clips and campaigns, and advise the broader a16z crypto team and portfolio companies on social media strategy and profile building. This spans everything from social media for podcast appearances and media interviews to investment announcements, events, industry conferences, editorial content, and special projects.

What you'll do

• Build and operationalize social media strategy into processes, pipelines, and content calendars, while generating fresh creative ideas and staying on top of the latest social media trends to prioritize experiments
• Analyze performance data and work with the audience development lead to test content hypotheses, evaluate what's working, and report insights back to inform content programs
• Create and produce social content directly when needed, help produce it with others, and oversee the short-form clips operation by identifying, adapting, editing, and timing compelling clips for social platforms
• Monitor internet culture, online conversations, sentiment, and industry trends, then use this context to craft compelling, informative, and entertaining social media content
• Engage regularly with relevant social media communities and different audiences, identify and engage key influencers across crypto verticals and domains, and serve as the online brand voice and advocate for the industry on behalf of a16z crypto

What you bring

• Excellent communication skills across text, multimedia, design, and memes
• Hands-on experience owning or driving social media for a high-visibility or high-growth brand, ideally embedded in a content operation
• Proven ability to adapt style and voice across different formats, platforms, and audiences, striking the right tone that is neither corporate nor cringe
• Experience with X, LinkedIn, and Instagram; experience with crypto-native or alt social media tools and video platforms such as YouTube or TikTok is a plus
• Strong command of data, including implementing and using analytics tools and regularly interpreting and reporting insights
• Ability to meet multi-threaded, cross-functional deadlines
• Passion for technology, the internet, open source, and/or crypto with intellectual curiosity and a drive to keep learning
• Low ego, high empathy, and the capacity to collaborate effectively with diverse teams

What we offer

• Salary range of $199,000 to $232,000, with actual starting pay varying based on experience, skills, and scope
• Eligibility for the a16z carry program and various discretionary bonus programs
• Health, dental, vision, disability, and life insurance coverage
• 401K plan, vacation, and sick leave
• Remote role on West Coast time, with occasional in-office presence required for team offsites, conferences, events, and business needs

About Andreessen Horowitz

Founded in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (a16z) is a venture capital firm with over $100B under management backing bold entrepreneurs across AI, bio and healthcare, consumer, crypto, enterprise, fintech, games, and companies building toward American dynamism. a16z crypto fosters innovation and accelerates progress in the crypto ecosystem through engineering, security, go-to-market, regulatory and legal, research, talent, and marketing operations that include influential industry reports, op-eds, podcasts, videos, newsletters, and editorial content.