Performance Marketing Specialist, Mobile

At Blockchain, you'll be the core driver of mobile user acquisition strategy, leading data-driven performance marketing campaigns across Google, Meta, Apple Search Ads, TikTok, and other channels. This hands-on role demands technical analytics skills and deep operational knowledge of major advertising platforms, with a relentless focus on maximizing Return on Ad Spend and hitting efficient mobile user acquisition targets.

What you'll do

• Create, optimize, and scale performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads, TikTok Ads, and other channels.
• Drive Return on Ad Spend (ROAS) optimization and efficient mobile user acquisition targets.
• Serve as the expert user for AppsFlyer, our Mobile Measurement Partner, ensuring data integrity and accurate attribution.
• Brief design and creative teams, generate and validate effective ad copy and video scripts.
• Use AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Understand mobile ad fraud risks such as click injection and SDK spoofing, and implement prevention measures.
• Self-serve data via SQL, Looker, or Tableau to reduce dependency on data teams.

What you bring

• 5+ years in Performance or Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300,000.
• Extensive, hands-on experience managing Google, Meta, Apple Search Ads, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech, or Gaming industries.

Nice to have

• Familiarity with marketing products in the cryptocurrency space.

What we offer

• Full-time salary based on experience, plus meaningful equity in an industry-leading company.
• Role based in our Singapore office with mandatory in-office presence four days per week.
• Work from Anywhere Policy: up to 20 days per year of remote work from anywhere in the world.
• ClassPass membership.
• Budgets for learning and professional development.
• Unlimited vacation policy.
• Apple equipment.

About Blockchain

Blockchain is a global crypto company connecting the world to the future of finance. Since 2011, it has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.